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- W26946717 abstract "This article aims to describe the specific aspects of social networking sites as tools of marketing communication. Regarding the assessment of the development of this topic, the article summarises the theoretical solutions of the relevant matters applying to social media. It is also focused on the social media market and using the analysis it describes the current state of the costs of this form of advertising. Another aim of this article is to evaluate and point out the possible further development in this field and refer to the potential difficulties." @default.
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- W26946717 date "2013-01-01" @default.
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- W26946717 title "Spendings on social media as part of marketing budgets" @default.
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