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- W27001574 abstract "Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and distrust of new products, which consumers often feel will soon be superseded or become redundant. This book analyzes the current and future state of branding in the technology sector." @default.
- W27001574 created "2016-06-24" @default.
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- W27001574 date "2000-01-01" @default.
- W27001574 modified "2023-09-23" @default.
- W27001574 title "Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology (Высокотехнологичный брендинг: создание могущества бренда в эру технологий)" @default.
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