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- W2720763975 abstract "This study is intended to examine the relationship between marketing and new product development. It also assesses the negative effects and applications that the Marketing and NPD relationship have with regards to Project Management and Project Life Cycles. In order for companies to stay afloat in a technologically changing and increasingly competitive marketplace, they must readily update their products and services to meet customer needs and wants. It is crucial that these companies focus on product development methodologies that measure the success of a marketable project from creating the idea to launching the product in the market." @default.
- W2720763975 created "2017-06-30" @default.
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- W2720763975 date "2017-05-15" @default.
- W2720763975 modified "2023-09-26" @default.
- W2720763975 title "Are Project Management and Project Life Cycles Affected by Marketing and New Product Development" @default.
- W2720763975 doi "https://doi.org/10.19255/jmpm247" @default.
- W2720763975 hasPublicationYear "2017" @default.
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