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• W2723647462 abstract "SSBD, established in 2014, is a training institute for styling, led by three entrepreneurialwomen, including the Dutch stylist, Danie Bles. The company defines itself as a startup and islooking forward to establish a successful company. This expected outlook, successfulestablishing the company, is also the cause of the current the problem. SSBD is new to themarket, and falls short in business knowledge to let the company grow. Moreover, SSBD hasnot a distinct view of the life cycle of a company, and which kind of issues this entails. Theresearch question is: “How to establish continuity for Style School ByDanie during the growthstages of the company, focussing on the current and next stage, by extending theirentrepreneurial business knowledge highlighting the financial and brand identity aspects in thisshift?”.In order to answer this question theory around this subject is examined, interviews with theowners of SSBD are conducted to get a coherent view of the current status and futureperspectives. Furthermore, to compare the examined theory, data is collected throughinterviews with three different startup companies. After analysing the results in comparisonwith the examined theory the guiding roadmap for SSBD is composed as a guidance of businessknowledge. All found pitfalls, securities, insecurities, and critical moments of a startup arediscussed in terms of general life cycle, financial and brand identity aspects.It can be conclude, that this research is a great source for SSBD to extend theirentrepreneurial business knowledge, and thereby establishing the continuity. There is a guidingroadmap created, through identifying the current and next stage of SSBD and clarify thecharacteristics of these stages by analysing the practice based on the discussed theory. Thecomplete roadmap is discussed in paragraph. 4.4, underneath the most dominating findings ofthis roadmap are considered. According to this gained business knowledge SSBD has a greatplatform to grow and to establish their continuity during this growth. The continuity isestablished by the guiding roadmap of business knowledge for the early life cycle phases ofSSBD, and thereby the objective of the research is achieved.According to the general growth life cycle, analysis showed that every startup faces theinsecurity in lack of knowledge. Moreover, the theory of the life cycle can be useful to placeevents in a specific framework that suits the phase the company is in. In order to lower thisinsecurity a solution is gaining knowledge, by following a curses in the field where the companylacks knowledge. Moreover, another solution is hiring people that are experienced in the fieldwhere the company lacks knowledge. Confirming to the financial life cycle, the analysis didnot discover special attention for following a specific method in controlling the financiallifecycle. The practice showed that everything is gathered based on the setting of the company.So it can be concluded that based on the current analysis no specific characteristics or methodsare found to establish the continuity of the financial life cycle. Brand awareness, is thecomponent of brand identity that keeps companies busiest during the survival phase as definedby Greiner (1998), here is the practice aligned to the theory. The analysis unravel that the corevalues of the company are reflected also equal to the theory. However, the companies remaintoo small for a structured internal communication document. In the startup phase companiesstructure only internal communication by an online platform. This platform brings allcommunication together; mail is accessible via this platform but also every document relevantto the company.The advice to SSBD is to not only read, but also discuss the research with the researcherand make based on the gathered business knowledge a revised business plan for the comingyear. Advisable is to schedule a day to complete the business plan, based on the business canvasmodel, with each other. This business plan, should be revised every year to ensure that it fits inthe current spirit of time." @default.
• W2723647462 created "2017-06-30" @default.
• W2723647462 creator A5070090358 @default.
• W2723647462 date "2017-01-01" @default.
• W2723647462 modified "2023-09-27" @default.
• W2723647462 title "Continuity during growth, how to establish continuity for Style School ByDanie during the early life cycle passes of the company" @default.
• W2723647462 hasPublicationYear "2017" @default.
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