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- W2724255924 abstract "A paper by Serena Fossati explores the communicative infrastructure of a youth organisation in China, that is actively engaged in environmental protection, and analyses what communication technologies are adopted and how they are used in combination. The findings are based on in-depth interviews with staff members and the content analysis of 1810 posts retrieved from the social media accounts of the association: Sina Weibo, RenRen and WeChat. Findings show that there are striking differences between the platforms, in terms of function, audience, content, and interaction. The study then considers the role of social media affordance in affecting and shaping the communicative infrastructure of the green group, in particular connectivity (the possibility of the organisation to establish a connection, strengthen the relationship with its audience and subsequent mobilisation) and visibility (the possibility to amplify its cause, reaching a broader audience)." @default.
- W2724255924 created "2017-07-14" @default.
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- W2724255924 date "2017-04-19" @default.
- W2724255924 modified "2023-09-27" @default.
- W2724255924 title "Mapping the Communicative Infrastructure of a Youth Environmental Organisation in China" @default.
- W2724255924 hasPublicationYear "2017" @default.
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