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- W2724586097 abstract "The Aina project focuses on exploring how design can contribute to the shift towards a more sustainable circular economic system. Aina presents an alternative system for future clothing, where garments are designed to have an extended lifespan, both in production and in consumption.The fashion industry embodies the insanity of the neoclassical market system aiming for endless growth through short-term profit at the expense of environmental and social wellbeing. The Aina project is based on a notion that only by diminishing clothing production and by using our garments longer, can we achieve long-lasting environmental benefits.Aina is a garment that can be worn and shaped in different ways to express the wearer’s individuality depending on the occasion, mood, and personality. One piece of clothing becomes multiple, which naturally reduces the need for new pieces. Longevity is supported from the production side by promoting transparency in the supply chain, and providing services for repair and take-back, in order to create trust between the user and the provider.The project was conducted in two parts: research and application. Different research methods, such as interviews, ethnographic fieldwork and prototyping, were applied to support the design process. The research findings were visualized with a physical model.The project provides an alternative approach to the sustainability discussion, and aims at inspiring and empowering people to design the change for them. On a more personal level, it reflects the values and principles that I personally want to design for, and by that, sets the framework for my future career." @default.
- W2724586097 created "2017-07-14" @default.
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- W2724586097 date "2017-01-01" @default.
- W2724586097 modified "2023-09-27" @default.
- W2724586097 title "AINA - Design for Change" @default.
- W2724586097 hasPublicationYear "2017" @default.
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