FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2724867560> ?p ?o ?g. }

• W2724867560 endingPage "284" @default.
• W2724867560 startingPage "269" @default.
• W2724867560 abstract "Purpose The purpose of this paper is to gain insights of the use of social media (SM) in the wine industry. The theoretical viewpoint is to analyse wineries’ SM segmentation, targeting and positioning (STP) to help the wine industry to improve the effectiveness of SM communication. Design/methodology/approach An observational study of Spanish wineries’ SM presence and traffic was carried out during a three-month period in 2013 and repeated in 2016. During this period, a questionnaire was distributed to 196 wineries. Logistic regression was used to model the dichotomous outcome variable of whether a winery “does” or “does not” utilise SM. Additionally, leader wineries were interviewed in April/May 2016 about SM STP. Findings The results show that most wineries are starting in SM without a well-defined strategy. The presence of a webpage is significantly related to the use of SM. SM wineries do not segment and can take advantage of digital targeting strategies. Practical implications Segmentation and targeting SM can improve the effectiveness of the winery SM activities as well as the winery competitiveness in the wine industry. Originality/value This paper is a first step in understanding the value of segmentation SM to reach millennial consumers and the importance of targeting to improve the effectiveness of winery on SM." @default.
• W2724867560 created "2017-07-14" @default.
• W2724867560 creator A5002344871 @default.
• W2724867560 creator A5036087213 @default.
• W2724867560 creator A5080306863 @default.
• W2724867560 date "2017-08-21" @default.
• W2724867560 modified "2023-09-23" @default.
• W2724867560 title "Social media as a means to access millennial wine consumers" @default.
• W2724867560 cites W1497345579 @default.
• W2724867560 cites W1545091388 @default.
• W2724867560 cites W1574771619 @default.
• W2724867560 cites W1964809313 @default.
• W2724867560 cites W1985149031 @default.
• W2724867560 cites W1986946785 @default.
• W2724867560 cites W1990488717 @default.
• W2724867560 cites W1992248857 @default.
• W2724867560 cites W1997001512 @default.
• W2724867560 cites W1998588300 @default.
• W2724867560 cites W2020497592 @default.
• W2724867560 cites W2027637718 @default.
• W2724867560 cites W2032069928 @default.
• W2724867560 cites W2051244742 @default.
• W2724867560 cites W2052373994 @default.
• W2724867560 cites W2072780213 @default.
• W2724867560 cites W2089354188 @default.
• W2724867560 cites W2091772138 @default.
• W2724867560 cites W2092409277 @default.
• W2724867560 cites W2094096593 @default.
• W2724867560 cites W2096563449 @default.
• W2724867560 cites W2106448312 @default.
• W2724867560 cites W2113632446 @default.
• W2724867560 cites W2116484475 @default.
• W2724867560 cites W2126596913 @default.
• W2724867560 cites W2133673191 @default.
• W2724867560 cites W2158373980 @default.
• W2724867560 cites W2171697157 @default.
• W2724867560 cites W2305243830 @default.
• W2724867560 cites W2427788172 @default.
• W2724867560 cites W4253667875 @default.
• W2724867560 cites W2134857775 @default.
• W2724867560 doi "https://doi.org/10.1108/ijwbr-08-2016-0030" @default.
• W2724867560 hasPublicationYear "2017" @default.
• W2724867560 type Work @default.
• W2724867560 sameAs 2724867560 @default.
• W2724867560 citedByCount "13" @default.
• W2724867560 countsByYear W27248675602018 @default.
• W2724867560 countsByYear W27248675602019 @default.
• W2724867560 countsByYear W27248675602020 @default.
• W2724867560 countsByYear W27248675602021 @default.
• W2724867560 countsByYear W27248675602022 @default.
• W2724867560 countsByYear W27248675602023 @default.
• W2724867560 crossrefType "journal-article" @default.
• W2724867560 hasAuthorship W2724867560A5002344871 @default.
• W2724867560 hasAuthorship W2724867560A5036087213 @default.
• W2724867560 hasAuthorship W2724867560A5080306863 @default.
• W2724867560 hasBestOaLocation W27248675602 @default.
• W2724867560 hasConcept C112698675 @default.
• W2724867560 hasConcept C119857082 @default.
• W2724867560 hasConcept C125308379 @default.
• W2724867560 hasConcept C136764020 @default.
• W2724867560 hasConcept C144024400 @default.
• W2724867560 hasConcept C144133560 @default.
• W2724867560 hasConcept C154945302 @default.
• W2724867560 hasConcept C162853370 @default.
• W2724867560 hasConcept C166957645 @default.
• W2724867560 hasConcept C185592680 @default.
• W2724867560 hasConcept C18918823 @default.
• W2724867560 hasConcept C190248442 @default.
• W2724867560 hasConcept C205649164 @default.
• W2724867560 hasConcept C2776291640 @default.
• W2724867560 hasConcept C2776950860 @default.
• W2724867560 hasConcept C2778713469 @default.
• W2724867560 hasConcept C31903555 @default.
• W2724867560 hasConcept C36289849 @default.
• W2724867560 hasConcept C41008148 @default.
• W2724867560 hasConcept C518677369 @default.
• W2724867560 hasConcept C55952523 @default.
• W2724867560 hasConcept C89600930 @default.
• W2724867560 hasConceptScore W2724867560C112698675 @default.
• W2724867560 hasConceptScore W2724867560C119857082 @default.
• W2724867560 hasConceptScore W2724867560C125308379 @default.
• W2724867560 hasConceptScore W2724867560C136764020 @default.
• W2724867560 hasConceptScore W2724867560C144024400 @default.
• W2724867560 hasConceptScore W2724867560C144133560 @default.
• W2724867560 hasConceptScore W2724867560C154945302 @default.
• W2724867560 hasConceptScore W2724867560C162853370 @default.
• W2724867560 hasConceptScore W2724867560C166957645 @default.
• W2724867560 hasConceptScore W2724867560C185592680 @default.
• W2724867560 hasConceptScore W2724867560C18918823 @default.
• W2724867560 hasConceptScore W2724867560C190248442 @default.
• W2724867560 hasConceptScore W2724867560C205649164 @default.
• W2724867560 hasConceptScore W2724867560C2776291640 @default.
• W2724867560 hasConceptScore W2724867560C2776950860 @default.
• W2724867560 hasConceptScore W2724867560C2778713469 @default.
• W2724867560 hasConceptScore W2724867560C31903555 @default.
• W2724867560 hasConceptScore W2724867560C36289849 @default.
• W2724867560 hasConceptScore W2724867560C41008148 @default.
• W2724867560 hasConceptScore W2724867560C518677369 @default.

• next