Matches in SemOpenAlex for { <https://semopenalex.org/work/W2729071778> ?p ?o ?g. }
- W2729071778 endingPage "671" @default.
- W2729071778 startingPage "653" @default.
- W2729071778 abstract "Advertisements on social networking sites are typically unrequested messages placed in between the user-generated content. What makes users accept these ads (or not)? A factorial survey was conducted to uncover the impact of different factors related to the use of personal data (e.g., sensitivity of personal data) and advertising place (e.g., ad location) of Facebook ads on user acceptance (i.e., fairness and appropriateness) of the advertisement. Placement of the advertisement was the only factor to significantly affect user acceptance. Moreover, the effect of ad placement largely depended on the degree of involvement with the advertised product. Among low-involved subjects, sidebar ad placement was better accepted. Moreover, the influence of ad placement on user acceptance was fully mediated by perceived intrusiveness of the ad. This indirect effect was not significant in the high-involved subgroup, where message stream placement was better accepted. Implications for targeting advertising on Facebook are discussed." @default.
- W2729071778 created "2017-07-14" @default.
- W2729071778 creator A5011662571 @default.
- W2729071778 creator A5068694707 @default.
- W2729071778 creator A5073467478 @default.
- W2729071778 date "2017-06-01" @default.
- W2729071778 modified "2023-10-16" @default.
- W2729071778 title "A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads" @default.
- W2729071778 cites W1260268685 @default.
- W2729071778 cites W1535978186 @default.
- W2729071778 cites W1729409238 @default.
- W2729071778 cites W1957806863 @default.
- W2729071778 cites W1965477689 @default.
- W2729071778 cites W1967597798 @default.
- W2729071778 cites W1974033429 @default.
- W2729071778 cites W1975872179 @default.
- W2729071778 cites W1981462816 @default.
- W2729071778 cites W1986401249 @default.
- W2729071778 cites W1990860393 @default.
- W2729071778 cites W2000832906 @default.
- W2729071778 cites W2008764740 @default.
- W2729071778 cites W2016325114 @default.
- W2729071778 cites W2023505872 @default.
- W2729071778 cites W2034182670 @default.
- W2729071778 cites W2036286075 @default.
- W2729071778 cites W2079084267 @default.
- W2729071778 cites W2088640816 @default.
- W2729071778 cites W2090913288 @default.
- W2729071778 cites W2095163037 @default.
- W2729071778 cites W2099342631 @default.
- W2729071778 cites W2099697766 @default.
- W2729071778 cites W2139766128 @default.
- W2729071778 cites W2151570541 @default.
- W2729071778 cites W2156022826 @default.
- W2729071778 cites W2163241745 @default.
- W2729071778 cites W2165788246 @default.
- W2729071778 cites W2187336854 @default.
- W2729071778 cites W2220084862 @default.
- W2729071778 cites W2254875328 @default.
- W2729071778 cites W2274963267 @default.
- W2729071778 cites W2314725136 @default.
- W2729071778 cites W2328660375 @default.
- W2729071778 cites W2331782697 @default.
- W2729071778 cites W2405439695 @default.
- W2729071778 cites W2407975204 @default.
- W2729071778 cites W2581015606 @default.
- W2729071778 cites W3125675149 @default.
- W2729071778 cites W4233296012 @default.
- W2729071778 cites W4298013486 @default.
- W2729071778 doi "https://doi.org/10.1177/0002764217717560" @default.
- W2729071778 hasPublicationYear "2017" @default.
- W2729071778 type Work @default.
- W2729071778 sameAs 2729071778 @default.
- W2729071778 citedByCount "11" @default.
- W2729071778 countsByYear W27290717782019 @default.
- W2729071778 countsByYear W27290717782020 @default.
- W2729071778 countsByYear W27290717782021 @default.
- W2729071778 countsByYear W27290717782022 @default.
- W2729071778 countsByYear W27290717782023 @default.
- W2729071778 crossrefType "journal-article" @default.
- W2729071778 hasAuthorship W2729071778A5011662571 @default.
- W2729071778 hasAuthorship W2729071778A5068694707 @default.
- W2729071778 hasAuthorship W2729071778A5073467478 @default.
- W2729071778 hasBestOaLocation W27290717782 @default.
- W2729071778 hasConcept C108827166 @default.
- W2729071778 hasConcept C112698675 @default.
- W2729071778 hasConcept C144133560 @default.
- W2729071778 hasConcept C15744967 @default.
- W2729071778 hasConcept C2524010 @default.
- W2729071778 hasConcept C2776035688 @default.
- W2729071778 hasConcept C2781390367 @default.
- W2729071778 hasConcept C33923547 @default.
- W2729071778 hasConcept C41008148 @default.
- W2729071778 hasConcept C46312422 @default.
- W2729071778 hasConcept C77805123 @default.
- W2729071778 hasConcept C90673727 @default.
- W2729071778 hasConceptScore W2729071778C108827166 @default.
- W2729071778 hasConceptScore W2729071778C112698675 @default.
- W2729071778 hasConceptScore W2729071778C144133560 @default.
- W2729071778 hasConceptScore W2729071778C15744967 @default.
- W2729071778 hasConceptScore W2729071778C2524010 @default.
- W2729071778 hasConceptScore W2729071778C2776035688 @default.
- W2729071778 hasConceptScore W2729071778C2781390367 @default.
- W2729071778 hasConceptScore W2729071778C33923547 @default.
- W2729071778 hasConceptScore W2729071778C41008148 @default.
- W2729071778 hasConceptScore W2729071778C46312422 @default.
- W2729071778 hasConceptScore W2729071778C77805123 @default.
- W2729071778 hasConceptScore W2729071778C90673727 @default.
- W2729071778 hasIssue "7" @default.
- W2729071778 hasLocation W27290717781 @default.
- W2729071778 hasLocation W27290717782 @default.
- W2729071778 hasOpenAccess W2729071778 @default.
- W2729071778 hasPrimaryLocation W27290717781 @default.
- W2729071778 hasRelatedWork W143213152 @default.
- W2729071778 hasRelatedWork W2013586668 @default.
- W2729071778 hasRelatedWork W2564037725 @default.
- W2729071778 hasRelatedWork W2902270240 @default.
- W2729071778 hasRelatedWork W2969687117 @default.