Matches in SemOpenAlex for { <https://semopenalex.org/work/W2729798581> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2729798581 startingPage "65" @default.
- W2729798581 abstract "This report aims to highlight the weight of Public Relations in the construction of a brand image, using a 360° Communication strategy. We will analyse how PR can be the answer to brand awareness and brand image and how it can be utilised by small Companies, such as United Beauty, to effectively and efficiently give voice to their brand message in the high competitive industry of Cosmetics.A first part will be devoted to Literature about brand notoriety and brand image, with particular emphasis on the difference between brand image and brand identity. The aim of this section is to give us a theoretical overview which will frame our understanding throughout the subsequent topics.In a second chapter, we will analyse the evolution of Communication technics available to professionals as well as the tools that they utilise. The specific actions undertaken at United Beauty Company in developing the GelTouch brand, which is renown within the European market, will then be explored and analysed.An entire chapter will be devoted to the evaluation of the results obtained over the short, medium and long terms. This will allow us to highlight the benefit of a Communication approach to Public Relations in building long-term relationships with Fashion and Beauty Bloggers.Finally, a third and last section will be devoted to the evaluation of future actions, which have then been developed into recommendations that are specifically tailored to United Beauty and provide targeted suggestions that will allow the Company to sustain its brand image in the European market, and in particular its online reputation, in order to fulfil its Communication needs." @default.
- W2729798581 created "2017-07-14" @default.
- W2729798581 creator A5020321679 @default.
- W2729798581 date "2016-01-01" @default.
- W2729798581 modified "2023-09-23" @default.
- W2729798581 title "How to push the notoriety and the brand image of a small Company in the competitive industry of Cosmetics through Public Relations" @default.
- W2729798581 cites W2410763649 @default.
- W2729798581 hasPublicationYear "2016" @default.
- W2729798581 type Work @default.
- W2729798581 sameAs 2729798581 @default.
- W2729798581 citedByCount "0" @default.
- W2729798581 crossrefType "journal-article" @default.
- W2729798581 hasAuthorship W2729798581A5020321679 @default.
- W2729798581 hasConcept C112698675 @default.
- W2729798581 hasConcept C142724271 @default.
- W2729798581 hasConcept C144133560 @default.
- W2729798581 hasConcept C152455256 @default.
- W2729798581 hasConcept C162853370 @default.
- W2729798581 hasConcept C17744445 @default.
- W2729798581 hasConcept C199539241 @default.
- W2729798581 hasConcept C205971072 @default.
- W2729798581 hasConcept C2524010 @default.
- W2729798581 hasConcept C2779717098 @default.
- W2729798581 hasConcept C2780620123 @default.
- W2729798581 hasConcept C2984367651 @default.
- W2729798581 hasConcept C2992678278 @default.
- W2729798581 hasConcept C33923547 @default.
- W2729798581 hasConcept C57375061 @default.
- W2729798581 hasConcept C58546491 @default.
- W2729798581 hasConcept C71508700 @default.
- W2729798581 hasConcept C71924100 @default.
- W2729798581 hasConcept C90673727 @default.
- W2729798581 hasConceptScore W2729798581C112698675 @default.
- W2729798581 hasConceptScore W2729798581C142724271 @default.
- W2729798581 hasConceptScore W2729798581C144133560 @default.
- W2729798581 hasConceptScore W2729798581C152455256 @default.
- W2729798581 hasConceptScore W2729798581C162853370 @default.
- W2729798581 hasConceptScore W2729798581C17744445 @default.
- W2729798581 hasConceptScore W2729798581C199539241 @default.
- W2729798581 hasConceptScore W2729798581C205971072 @default.
- W2729798581 hasConceptScore W2729798581C2524010 @default.
- W2729798581 hasConceptScore W2729798581C2779717098 @default.
- W2729798581 hasConceptScore W2729798581C2780620123 @default.
- W2729798581 hasConceptScore W2729798581C2984367651 @default.
- W2729798581 hasConceptScore W2729798581C2992678278 @default.
- W2729798581 hasConceptScore W2729798581C33923547 @default.
- W2729798581 hasConceptScore W2729798581C57375061 @default.
- W2729798581 hasConceptScore W2729798581C58546491 @default.
- W2729798581 hasConceptScore W2729798581C71508700 @default.
- W2729798581 hasConceptScore W2729798581C71924100 @default.
- W2729798581 hasConceptScore W2729798581C90673727 @default.
- W2729798581 hasOpenAccess W2729798581 @default.
- W2729798581 hasRelatedWork W1519597494 @default.
- W2729798581 hasRelatedWork W1809633682 @default.
- W2729798581 hasRelatedWork W1994028313 @default.
- W2729798581 hasRelatedWork W2165959786 @default.
- W2729798581 hasRelatedWork W2188109222 @default.
- W2729798581 hasRelatedWork W2261037788 @default.
- W2729798581 hasRelatedWork W2386656950 @default.
- W2729798581 hasRelatedWork W2513062116 @default.
- W2729798581 hasRelatedWork W2546387189 @default.
- W2729798581 hasRelatedWork W2636163179 @default.
- W2729798581 hasRelatedWork W2777660232 @default.
- W2729798581 hasRelatedWork W2804627162 @default.
- W2729798581 hasRelatedWork W2907838286 @default.
- W2729798581 hasRelatedWork W2996122902 @default.
- W2729798581 hasRelatedWork W3122391306 @default.
- W2729798581 hasRelatedWork W3128526747 @default.
- W2729798581 hasRelatedWork W3183267536 @default.
- W2729798581 hasRelatedWork W2182988647 @default.
- W2729798581 hasRelatedWork W2189604067 @default.
- W2729798581 hasRelatedWork W2685315475 @default.
- W2729798581 isParatext "false" @default.
- W2729798581 isRetracted "false" @default.
- W2729798581 magId "2729798581" @default.
- W2729798581 workType "article" @default.