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- W2730025310 abstract "A Study on the Consumers' Brand Preference towards FMCG (Dental Care) Products with Special Reference to Organized Retail Stores in Erode was done with the primary objectives of the study as on above. Every customer in the market has his/her own Brand Preferences. Customers will be looking for certain attributes before purchasing the products i.e., FMCG. The research study used in this study is descriptive method. Under this study the survey is conducted with the customer generally around the erode city for the specified product. The major limitation in this study is that some customers led some problems in the customer service area. The study was limited to 200 customers only. The time taken for the survey was between July 2011 and September 2011.The present study shows the brand preference towards FMCG (Dental care) at organized retail stores only. Personal bias by the respondents may have script in while answering the questions. The result of the study is that all the customers around erode city were satisfied with the FMCG products irrespective of brands. And also they need some improvement in the customer service. Next the Satisfaction level of customers towards the company products revealed the customer needs and the quality of the product they require. Majority of the customers give more preference towards the quality of the product followed by the price, design, sales and service etc. so it also deals with knowing the customer requirements and their satisfaction towards the FMCG goods. In general, the study reveals the attributes of the customers towards the FMCG goods and services for their brand preference and satisfactions." @default.
- W2730025310 created "2017-07-14" @default.
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- W2730025310 date "2013-04-18" @default.
- W2730025310 modified "2023-09-28" @default.
- W2730025310 title "Ndardization of Products and Consumer Satisfaction in India [with Special Reference to Fmcg's]" @default.
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