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- W2730478788 abstract "By the end of the 19th century, electric lighting remained rare in the streets and even more so in homes. However, light bulbs began to be used in a nonconformist way, namely in illuminated advertising. This development first appeared in New York City in 1892 and quickly become a tourist attraction, with London as the bridgehead for its European spread. However, part of London’s administrative authorities as well as architects were reluctant to accept this revolution in the landscape. Yet probably because of the rarity of this new form of power, this type of advertising aroused curiosity and a degree of delight in passers-by, thus spreading in the daily lives of city dwellers amid both resistance and enthusiasm." @default.
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- W2730478788 date "2012-01-01" @default.
- W2730478788 modified "2023-09-23" @default.
- W2730478788 title "A Controversial Use of Light Bulbs: Illuminated Signs in London (1890–1914)" @default.
- W2730478788 hasPublicationYear "2012" @default.
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