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- W2733403438 abstract "Great customer service is dependent on the marketer mastering the art and science of patron knowledge and understanding. The science is in the database and all the market research undertaken to better understand customers’ attitudes, preferences, interests, and behavior. The art is in how this information is used in designing and improving the customer experience.1" @default.
- W2733403438 created "2017-07-14" @default.
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- W2733403438 date "2014-01-01" @default.
- W2733403438 modified "2023-09-26" @default.
- W2733403438 title "Focusing on the Customer Experience and Delivering Great Customer Service" @default.
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- W2733403438 doi "https://doi.org/10.1007/978-1-137-37569-8_17" @default.
- W2733403438 hasPublicationYear "2014" @default.
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