FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2733762997> ?p ?o ?g. }

• W2733762997 abstract "The aim of this chapter is to present the unique aspects of the qualitative method that is rarely used against the quantitative method commonly used to obtain valid and reliable information in marketing research today. In this section, the qualitative method and the specific nature of the quantitative method are dealt with through an application beyond a theoretical‐based debate. In this context, a marketing research has been conducted on how to improve the quality of service of a restaurant operation that wants to increase the quality of the services it offers to its customers. Qualitative and quantitative methods were used simultaneously in the marketing research implemented. The specific directions that each step of the marketing research carried out and the way in which researchers should use these two methods in the marketing research are revealed through the application. As a result of the research, it has been determined that the quantitative findings about the work to be done in order to increase the service quality in the restaurant operation is numerically higher, but it is more limited in terms of guidance to the business managers. Findings obtained by the qualitative method are found to be more specific in terms of content and more functional at the point of guidance to the administrators." @default.
• W2733762997 created "2017-07-14" @default.
• W2733762997 creator A5057242860 @default.
• W2733762997 date "2017-06-28" @default.
• W2733762997 modified "2023-10-05" @default.
• W2733762997 title "Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant" @default.
• W2733762997 cites W1977351340 @default.
• W2733762997 cites W1988329854 @default.
• W2733762997 cites W1990842788 @default.
• W2733762997 cites W2005726182 @default.
• W2733762997 cites W2026368098 @default.
• W2733762997 cites W2039074280 @default.
• W2733762997 cites W2046008815 @default.
• W2733762997 cites W2046752514 @default.
• W2733762997 cites W2060813017 @default.
• W2733762997 cites W2062421148 @default.
• W2733762997 cites W2094013842 @default.
• W2733762997 cites W2114050813 @default.
• W2733762997 cites W2145109772 @default.
• W2733762997 cites W2166264444 @default.
• W2733762997 cites W2406356398 @default.
• W2733762997 cites W4238920135 @default.
• W2733762997 doi "https://doi.org/10.5772/67848" @default.
• W2733762997 hasPublicationYear "2017" @default.
• W2733762997 type Work @default.
• W2733762997 sameAs 2733762997 @default.
• W2733762997 citedByCount "6" @default.
• W2733762997 countsByYear W27337629972020 @default.
• W2733762997 countsByYear W27337629972021 @default.
• W2733762997 countsByYear W27337629972022 @default.
• W2733762997 countsByYear W27337629972023 @default.
• W2733762997 crossrefType "book-chapter" @default.
• W2733762997 hasAuthorship W2733762997A5057242860 @default.
• W2733762997 hasBestOaLocation W27337629971 @default.
• W2733762997 hasConcept C111472728 @default.
• W2733762997 hasConcept C127107974 @default.
• W2733762997 hasConcept C127413603 @default.
• W2733762997 hasConcept C138885662 @default.
• W2733762997 hasConcept C140781008 @default.
• W2733762997 hasConcept C144024400 @default.
• W2733762997 hasConcept C144133560 @default.
• W2733762997 hasConcept C162853370 @default.
• W2733762997 hasConcept C166957645 @default.
• W2733762997 hasConcept C185592680 @default.
• W2733762997 hasConcept C190248442 @default.
• W2733762997 hasConcept C19165224 @default.
• W2733762997 hasConcept C205649164 @default.
• W2733762997 hasConcept C2524010 @default.
• W2733762997 hasConcept C2779343474 @default.
• W2733762997 hasConcept C2779530757 @default.
• W2733762997 hasConcept C2780378061 @default.
• W2733762997 hasConcept C28719098 @default.
• W2733762997 hasConcept C33923547 @default.
• W2733762997 hasConcept C36289849 @default.
• W2733762997 hasConcept C37653941 @default.
• W2733762997 hasConcept C41008148 @default.
• W2733762997 hasConcept C43617362 @default.
• W2733762997 hasConcept C48891531 @default.
• W2733762997 hasConcept C53941439 @default.
• W2733762997 hasConcept C539667460 @default.
• W2733762997 hasConcept C87858587 @default.
• W2733762997 hasConcept C95986675 @default.
• W2733762997 hasConceptScore W2733762997C111472728 @default.
• W2733762997 hasConceptScore W2733762997C127107974 @default.
• W2733762997 hasConceptScore W2733762997C127413603 @default.
• W2733762997 hasConceptScore W2733762997C138885662 @default.
• W2733762997 hasConceptScore W2733762997C140781008 @default.
• W2733762997 hasConceptScore W2733762997C144024400 @default.
• W2733762997 hasConceptScore W2733762997C144133560 @default.
• W2733762997 hasConceptScore W2733762997C162853370 @default.
• W2733762997 hasConceptScore W2733762997C166957645 @default.
• W2733762997 hasConceptScore W2733762997C185592680 @default.
• W2733762997 hasConceptScore W2733762997C190248442 @default.
• W2733762997 hasConceptScore W2733762997C19165224 @default.
• W2733762997 hasConceptScore W2733762997C205649164 @default.
• W2733762997 hasConceptScore W2733762997C2524010 @default.
• W2733762997 hasConceptScore W2733762997C2779343474 @default.
• W2733762997 hasConceptScore W2733762997C2779530757 @default.
• W2733762997 hasConceptScore W2733762997C2780378061 @default.
• W2733762997 hasConceptScore W2733762997C28719098 @default.
• W2733762997 hasConceptScore W2733762997C33923547 @default.
• W2733762997 hasConceptScore W2733762997C36289849 @default.
• W2733762997 hasConceptScore W2733762997C37653941 @default.
• W2733762997 hasConceptScore W2733762997C41008148 @default.
• W2733762997 hasConceptScore W2733762997C43617362 @default.
• W2733762997 hasConceptScore W2733762997C48891531 @default.
• W2733762997 hasConceptScore W2733762997C53941439 @default.
• W2733762997 hasConceptScore W2733762997C539667460 @default.
• W2733762997 hasConceptScore W2733762997C87858587 @default.
• W2733762997 hasConceptScore W2733762997C95986675 @default.
• W2733762997 hasLocation W27337629971 @default.
• W2733762997 hasLocation W27337629972 @default.
• W2733762997 hasOpenAccess W2733762997 @default.
• W2733762997 hasPrimaryLocation W27337629971 @default.
• W2733762997 hasRelatedWork W1506365269 @default.
• W2733762997 hasRelatedWork W1601395993 @default.
• W2733762997 hasRelatedWork W1997313462 @default.
• W2733762997 hasRelatedWork W2057431477 @default.
• W2733762997 hasRelatedWork W2345195370 @default.
• W2733762997 hasRelatedWork W2488722579 @default.

• next