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- W2734810068 abstract "The presented article aims at marketing strategies adopted by organisations in the non-profit sector, as one of a few works in Slovakia dealing with this issue. Several scientific disciplines merged, or coincided, to integrate in the field of social services, which is undoubtedly the consequence of a growing need for competitiveness of organisations providing social services. The research was conducted in the second quarter of 2016 on a sample of selected NGO´s in two major cities in the West-Slovakia region Bratislava and Trnava (n=46). It flows from the results of the questionnaires and statistical processing of the obtained data that non-profit organisations (NGO´s) try to incorporate marketing strategies in their day-today activities, mainly due to their effort to improve the quality of the provided social services and customer retention." @default.
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- W2734810068 date "2017-01-01" @default.
- W2734810068 modified "2023-09-24" @default.
- W2734810068 title "Marketing strategies in NGO´s in Slovakia" @default.
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