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- W2735221566 abstract "Over the past several decades, organizational communication has embraced rich theoretical understandings for organization, communication and the interface between the two. Yet, as our theories have become richer and more complex, they have also become increasingly difficult to “sell” to applied audiences that often assume a “transmission” model of communication. This chapter describes challenges I have faced while applying organizational communication theory to issues related to wildland firefighter safety. I propose that a key challenge of applied organizational communication research is transforming what it means for organizational managers to think communicatively. This requires uncovering the organization's research engagement history and trajectory, encountering and working with organization members' assumptions about organization and communication, and identifying and working with pivot points that can help organization members approach problems using communication lenses." @default.
- W2735221566 created "2017-07-21" @default.
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- W2735221566 date "2018-01-01" @default.
- W2735221566 modified "2023-09-27" @default.
- W2735221566 title "Doing Applied Organizational Communication Research" @default.
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- W2735221566 doi "https://doi.org/10.4018/978-1-5225-2823-4.ch013" @default.
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