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- W2736693915 abstract "To date most of the research concerning e-service quality in the context of online apparel set-tings has had a female or a generalized for gender and age focus. To expand the scope of under-standing of online consumers, this study focuses on the key dimensions of e-service quality which affect male generation Y consumers` e-satisfaction which in turn may affect their e-loyalty. A convenience sam-ple of male college students was recruited from a Korean university. The findings of this study showed that privacy, personalization, efficiency, and website design were the key dimensions that have significant positive relationships with e-satisfaction. The positive relationship between e-satisfaction and e-loyalty was also confirmed. Managerial implications and suggestions for further research are further discussed." @default.
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- W2736693915 date "2012-12-01" @default.
- W2736693915 modified "2023-09-23" @default.
- W2736693915 title "Male Generation Y Consumers" @default.
- W2736693915 hasPublicationYear "2012" @default.
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