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• W2736697681 abstract "1. IntroductionMany of the research questions of interest to IS academics and practitioners concern the success or failure of change initiatives involving the introduction of new systems and practices, when the Information System interacts with the people using it, and the focus is on organisational rather than technical issues. These are exactly the types of research questions for which a case study method is well suited.For Yin (1994) 'A case study is an empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident.'. In the case study attention is paid to contextual conditions, the focus is on contemporary events, and the experience of the actors is important.The case study method is flexible, producing diverse research outcomes (Darke et al, 1998), and supporting all types of philosophical paradigms. Case studies can be exploratory, descriptive or explanatory (Yin, 1994). They can be used to generate and/or test theory within the positivist paradigm (Eisenhardt, 1989; Lee, 1989; Lee and Baskerville, 2003). They can be intrinsic, instrumental (providing insight into an issue or situation of concern) or collective - based on more than one site (Stake, 2000). They can be used to provide a rich description of social phenomena, generating knowledge of the particular within the interpretivist paradigm (Walsham, 1993; Macpherson et al, 2000).This paper draws upon the lead author's experience of using the case study method when working on her doctoral thesis 'Factors Affecting the Viability of Electronic Marketplaces: an Empirical Investigation into International Steel Trading'. The research project is set against the background of the steel trading industry, in which the steel is bought and sold globally, and has to be transported physically. The phenomenon being investigated is the failed attempts between 1998 and 2000 at establishing electronic marketplaces to handle this trade. Economic theory and academic research predicted that electronic marketplaces would displace traditional intermediaries, the steel trading companies. These predictions failed to materialise. Hence, the research project initially focused on the questions - Why did these marketplaces fail' Under what conditions might they work' It later evolved into the revision of the existing theory and the testing of a revised theory. This paper reports on how the case method was used to build and test theory. The aim of the paper is to discuss how issues and concerns inherent in this method were dealt with, and to assess the quality of the findings.The next section explains the rationale behind the choice of the method. Section three discusses how the case method can be used to test hypotheses and build theory within the positivist paradigm. The following section introduces the research project and discusses the research design, the data collection techniques, the data exposition and analysis. Section five evaluates the research process and the quality of the results.2. Rationale behind the choice of the case methodEconomic theory and academic research predicted that the advent of electronic marketplaces would revolutionise current business practice and lead to the disintermediation of the middleman (the Electronic Market Hypothesis - 'EMH'). The lead author's doctoral thesis looked for evidence in support of the EMH in the steel industry, where it was also predicted that electronic markets would replace the middleman, the steel trading companies. Many trading platforms sprang up between 1998 and 2000; however, none prospered. The research started with an in depth case of one failed attempt at launching an electronic marketplace (pilot case), and added more cases investigating different approaches to the same business problem.The cases presented in the study conform to Yin's definition. They all investigate a contemporary phenomenon in a real-life setting, and the focus is on organisational and managerial (rather than technical) issues (Myers, 2003). …" @default.
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• W2736697681 date "2011-01-01" @default.
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• W2736697681 title "The Use of the Case Study Method in Theory Testing: The Example of Steel eMarketplaces" @default.
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