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- W2736701253 abstract "This study was aimed at describing 1) the language functions, and 2) the form of the phraseology utterances contained on the German Vitamin D advertisement. The source and the data of this study were the advertisement of Vitamin D retrieved from the internet. This study was therefore a descriptive qualitative research. The data were collected through note-taking technique. To analyze the data, referential and pragmatic identity method were used. The results of this study showed that 1) there were four language functions employed in the Vitamin D advertisement namely referential function, expressive function, conative function, and poetic function, 2) there were seven the form of phraseology namely Nominale Phraseologismen, Adverbielle Phraseologismen, Phraseologische Vergleich, Zwillingsformen, Modellbildungen, Verbale Phraseologismen, dan Sprichworter. Key words : Language, Advertisement, Vitamin D" @default.
- W2736701253 created "2017-07-31" @default.
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- W2736701253 date "2016-08-30" @default.
- W2736701253 modified "2023-09-27" @default.
- W2736701253 title "THE LANGUAGE OF ADVERTISMENT: A STUDY OF VITAMIN D ADS IN GERMAN" @default.
- W2736701253 hasPublicationYear "2016" @default.
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