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- W2736705265 abstract "This study analyzes the effect of brand equity on firms’ engagement in strategic human resource management (SHRM). Prior research indicates that applicants are attracted to companies with strong br..." @default.
- W2736705265 created "2017-07-31" @default.
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- W2736705265 date "2016-01-01" @default.
- W2736705265 modified "2023-09-27" @default.
- W2736705265 title "How Does Brand Equity Affect SHRM?" @default.
- W2736705265 doi "https://doi.org/10.5465/ambpp.2016.16873abstract" @default.
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