Matches in SemOpenAlex for { <https://semopenalex.org/work/W2738013794> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W2738013794 abstract "This study presents primarily factors affecting interactive agencies in Iran. There is a kind of unwillingness among Iranian ad agencies to execute online ad campaign in compare to the global trend and the advantage of use of online ad makes it imperative to find the key factors affecting interactive agencies behavior. Accordingly, the body of literature was analyzed and eight critical factors including “Management participation,” “Organizational culture,” “Size of the organization,” “The level of organization technology,” “Communication infrastructure,” “Financial infrastructure,” “Technology infrastructure” and “Electronic readiness,” were extracted. The expert questionnaire was designed to validate the gathered factors. By analyzing 294 questionnaires, the type of management was found as key factor in adopting online ad campaign execution." @default.
- W2738013794 created "2017-07-31" @default.
- W2738013794 creator A5083213060 @default.
- W2738013794 date "2017-10-01" @default.
- W2738013794 modified "2023-09-27" @default.
- W2738013794 title "Interactive Agencies and Digitalization Readiness" @default.
- W2738013794 cites W1964949335 @default.
- W2738013794 cites W1969297422 @default.
- W2738013794 cites W1971987011 @default.
- W2738013794 cites W2004662964 @default.
- W2738013794 cites W2025579080 @default.
- W2738013794 cites W2033061370 @default.
- W2738013794 cites W2034706589 @default.
- W2738013794 cites W2048091415 @default.
- W2738013794 cites W2051273261 @default.
- W2738013794 cites W2058293025 @default.
- W2738013794 cites W2063540573 @default.
- W2738013794 cites W2077736840 @default.
- W2738013794 cites W2087735727 @default.
- W2738013794 cites W2102848487 @default.
- W2738013794 cites W2135764524 @default.
- W2738013794 cites W2524717008 @default.
- W2738013794 cites W4255550442 @default.
- W2738013794 doi "https://doi.org/10.4018/ijide.2017100104" @default.
- W2738013794 hasPublicationYear "2017" @default.
- W2738013794 type Work @default.
- W2738013794 sameAs 2738013794 @default.
- W2738013794 citedByCount "0" @default.
- W2738013794 crossrefType "journal-article" @default.
- W2738013794 hasAuthorship W2738013794A5083213060 @default.
- W2738013794 hasConcept C144133560 @default.
- W2738013794 hasConcept C18806943 @default.
- W2738013794 hasConcept C195094911 @default.
- W2738013794 hasConcept C26517878 @default.
- W2738013794 hasConcept C38652104 @default.
- W2738013794 hasConcept C41008148 @default.
- W2738013794 hasConcept C56739046 @default.
- W2738013794 hasConceptScore W2738013794C144133560 @default.
- W2738013794 hasConceptScore W2738013794C18806943 @default.
- W2738013794 hasConceptScore W2738013794C195094911 @default.
- W2738013794 hasConceptScore W2738013794C26517878 @default.
- W2738013794 hasConceptScore W2738013794C38652104 @default.
- W2738013794 hasConceptScore W2738013794C41008148 @default.
- W2738013794 hasConceptScore W2738013794C56739046 @default.
- W2738013794 hasLocation W27380137941 @default.
- W2738013794 hasOpenAccess W2738013794 @default.
- W2738013794 hasPrimaryLocation W27380137941 @default.
- W2738013794 hasRelatedWork W1472650231 @default.
- W2738013794 hasRelatedWork W1555399450 @default.
- W2738013794 hasRelatedWork W1991632358 @default.
- W2738013794 hasRelatedWork W2101801408 @default.
- W2738013794 hasRelatedWork W2150064763 @default.
- W2738013794 hasRelatedWork W2259478380 @default.
- W2738013794 hasRelatedWork W2511380520 @default.
- W2738013794 hasRelatedWork W2901976290 @default.
- W2738013794 hasRelatedWork W2910437779 @default.
- W2738013794 hasRelatedWork W2913911571 @default.
- W2738013794 hasRelatedWork W2990074463 @default.
- W2738013794 hasRelatedWork W3025650817 @default.
- W2738013794 hasRelatedWork W3154753001 @default.
- W2738013794 hasRelatedWork W3155643664 @default.
- W2738013794 hasRelatedWork W3170568707 @default.
- W2738013794 hasRelatedWork W3171856716 @default.
- W2738013794 hasRelatedWork W3174258969 @default.
- W2738013794 hasRelatedWork W3179634651 @default.
- W2738013794 hasRelatedWork W635265162 @default.
- W2738013794 hasRelatedWork W2993348114 @default.
- W2738013794 isParatext "false" @default.
- W2738013794 isRetracted "false" @default.
- W2738013794 magId "2738013794" @default.
- W2738013794 workType "article" @default.