Matches in SemOpenAlex for { <https://semopenalex.org/work/W2738248564> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W2738248564 endingPage "310" @default.
- W2738248564 startingPage "265" @default.
- W2738248564 abstract "Sponsored Search Auctions (SSAs) are one of the most successful applications of microeconomic mechanisms, with a revenue of about $72 billion in the US alone in 2016. However, the problem of designing the best economic mechanism for sponsored search auctions is far from being solved, and, given the amount at stake, it is no surprise that it has received growing attention over the past few years. The most common auction mechanism for SSAs is the Generalized Second Price (GSP). However, the GSP is known not to be truthful: the agents participating in the auction might have an incentive to report false values, generating economic inefficiency and suboptimal revenues in turn. Superior, efficient truthful mechanisms, such as the Vickrey-Clarke-Groves (VCG) auction, are well known in the literature. However, while the VCG auction is currently adopted for the strictly related scenario of contextual advertising, e.g., by Google and Facebook, companies are reluctant to extend it to SSAs, fearing prohibitive switching costs. Other than truthfulness, two issues are of paramount importance in designing effective SSAs. First, the choice of the user model; not only does an accurate user model better target ads to users, it also is a critical factor in reducing the inefficiency of the mechanism. Often an antagonist to this, the second issue is the running time of the mechanism, given the performance pressure these mechanisms undertake in real-world applications. In our work, we argue in favor of adopting the VCG mechanism based on the cascade model with ad/position externalities (APDC-VCG). Our study includes both the derivation of inefficiency bounds and the design and the experimental evaluation of exact and approximate algorithms." @default.
- W2738248564 created "2017-07-31" @default.
- W2738248564 creator A5060367013 @default.
- W2738248564 creator A5070571735 @default.
- W2738248564 date "2017-07-17" @default.
- W2738248564 modified "2023-09-27" @default.
- W2738248564 title "Adopting the Cascade Model in Ad Auctions: Efficiency Bounds and Truthful Algorithmic Mechanisms" @default.
- W2738248564 doi "https://doi.org/10.1613/jair.5438" @default.
- W2738248564 hasPublicationYear "2017" @default.
- W2738248564 type Work @default.
- W2738248564 sameAs 2738248564 @default.
- W2738248564 citedByCount "3" @default.
- W2738248564 countsByYear W27382485642018 @default.
- W2738248564 countsByYear W27382485642019 @default.
- W2738248564 countsByYear W27382485642021 @default.
- W2738248564 crossrefType "journal-article" @default.
- W2738248564 hasAuthorship W2738248564A5060367013 @default.
- W2738248564 hasAuthorship W2738248564A5070571735 @default.
- W2738248564 hasBestOaLocation W27382485641 @default.
- W2738248564 hasConcept C110875604 @default.
- W2738248564 hasConcept C111472728 @default.
- W2738248564 hasConcept C11276805 @default.
- W2738248564 hasConcept C115174607 @default.
- W2738248564 hasConcept C121955636 @default.
- W2738248564 hasConcept C136764020 @default.
- W2738248564 hasConcept C138885662 @default.
- W2738248564 hasConcept C147220207 @default.
- W2738248564 hasConcept C153517567 @default.
- W2738248564 hasConcept C162324750 @default.
- W2738248564 hasConcept C163239763 @default.
- W2738248564 hasConcept C175444787 @default.
- W2738248564 hasConcept C187687199 @default.
- W2738248564 hasConcept C195487862 @default.
- W2738248564 hasConcept C2778869765 @default.
- W2738248564 hasConcept C29122968 @default.
- W2738248564 hasConcept C41008148 @default.
- W2738248564 hasConcept C512338625 @default.
- W2738248564 hasConcept C59919655 @default.
- W2738248564 hasConcept C83426474 @default.
- W2738248564 hasConcept C89611455 @default.
- W2738248564 hasConceptScore W2738248564C110875604 @default.
- W2738248564 hasConceptScore W2738248564C111472728 @default.
- W2738248564 hasConceptScore W2738248564C11276805 @default.
- W2738248564 hasConceptScore W2738248564C115174607 @default.
- W2738248564 hasConceptScore W2738248564C121955636 @default.
- W2738248564 hasConceptScore W2738248564C136764020 @default.
- W2738248564 hasConceptScore W2738248564C138885662 @default.
- W2738248564 hasConceptScore W2738248564C147220207 @default.
- W2738248564 hasConceptScore W2738248564C153517567 @default.
- W2738248564 hasConceptScore W2738248564C162324750 @default.
- W2738248564 hasConceptScore W2738248564C163239763 @default.
- W2738248564 hasConceptScore W2738248564C175444787 @default.
- W2738248564 hasConceptScore W2738248564C187687199 @default.
- W2738248564 hasConceptScore W2738248564C195487862 @default.
- W2738248564 hasConceptScore W2738248564C2778869765 @default.
- W2738248564 hasConceptScore W2738248564C29122968 @default.
- W2738248564 hasConceptScore W2738248564C41008148 @default.
- W2738248564 hasConceptScore W2738248564C512338625 @default.
- W2738248564 hasConceptScore W2738248564C59919655 @default.
- W2738248564 hasConceptScore W2738248564C83426474 @default.
- W2738248564 hasConceptScore W2738248564C89611455 @default.
- W2738248564 hasLocation W27382485641 @default.
- W2738248564 hasLocation W27382485642 @default.
- W2738248564 hasOpenAccess W2738248564 @default.
- W2738248564 hasPrimaryLocation W27382485641 @default.
- W2738248564 hasRelatedWork W2012206378 @default.
- W2738248564 hasRelatedWork W2065416518 @default.
- W2738248564 hasRelatedWork W2357779441 @default.
- W2738248564 hasRelatedWork W2573821030 @default.
- W2738248564 hasRelatedWork W2738248564 @default.
- W2738248564 hasRelatedWork W3022015666 @default.
- W2738248564 hasRelatedWork W3123940615 @default.
- W2738248564 hasRelatedWork W3125751773 @default.
- W2738248564 hasRelatedWork W3126053789 @default.
- W2738248564 hasRelatedWork W4360841431 @default.
- W2738248564 hasVolume "59" @default.
- W2738248564 isParatext "false" @default.
- W2738248564 isRetracted "false" @default.
- W2738248564 magId "2738248564" @default.
- W2738248564 workType "article" @default.