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- W2738564694 abstract "Hotels play an important role in the tourism supply chain by supplying essential accommodations. In today's dynamic and highly competitive market, a hotel's sales strategy significantly influences its profit. This study uses a theoretical modelling approach to help hotel owners make an optimal joint decision of pricing and room allocation strategy to maximise profits when facing new phenomena in the e-tourism era including various distribution channels, promotion programs, and contracts with travel agents. Our study provides optimal solutions for each scenario and discusses the influential factors. Managerial implications are provided." @default.
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- W2738564694 date "2017-01-01" @default.
- W2738564694 modified "2023-09-27" @default.
- W2738564694 title "Maximising hotel profits with pricing and room allocation strategies" @default.
- W2738564694 doi "https://doi.org/10.1504/ijsom.2017.10006273" @default.
- W2738564694 hasPublicationYear "2017" @default.
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