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- W2739416441 abstract "In the theory of management and practice of contemporary enterprises there is a need for socially responsible behavior. A great impact on the rise of social-economic consciousness of enterprises was made by a bulk of problems caused by negative consequences of their activities, which gave rise to boycott of consumers and other stakeholders. This resulted in the decrease of enterprise credibility, ruin of their reputation, built in years, and failure in competitiveness. An enterprise management team has realized that irresponsible behavior towards the environment could have a 'boomerang effect'. On the other hand, responsible behavior of enterprises towards stakeholders, society, and environment could contribute to the achievement of competitive advantage. For example, by ensuring good working conditions for employees, by the instigation of non-discrimination, by respecting human rights, and by offering a possibility of advancement, enterprises become attractive for new employees, and attract the most talented people. By insuring transparency towards shareholders, and respect of their rights, by continuous reporting, and risk management, enterprises become attractive for new investments. By offering quality, healthy, and safe products, and by living up to their promises about after-sale services, enterprises become attractive for consumers. Talented employees, substantial capital, and safe market are the key conditions for achieving enterprise competitive advantage. This way, responsibility towards stakeholders, who own resources as a source for value creating, has a direct impact on the competitive advantage of enterprises. Besides direct impact, responsible behavior towards society and the environment has an indirect impact on the increase of enterprise competitiveness. Hence, it is obvious that socially responsible behavior of enterprises becomes an important factor of their survival and success." @default.
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- W2739416441 date "2009-01-01" @default.
- W2739416441 modified "2023-09-24" @default.
- W2739416441 title "Corporate social responsibility strategy" @default.
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