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- W2740480161 abstract "In today's fast paced business environment, superior logistics performance is a prerequisite to become and stay competitive. An effective logistics system contributes immensely to the achievements of the business and marketing objectives of a firm. Thus any effort to optimize the logistics makes the supply chain more efficient and responsive. The challenges for midsize FMCG Company are immense, due to availability of limited resources which are to be used to cater to the intense distribution network. The challenge for management is to recommend an optimal network configuration that will allow for longer term optimal results despite of environmental turbulences. The logistics cost ranges between 10%- 30% of sales of FMCG companies in India. Designing a system to reduce this cost gives an edge to the company in this competitive scenario. This paper analyses the cost of distributing freight by truck from a supplier to many customers and suggests measures to bring down the outbound logistics cost by improving truck utilization to cater to demand of PAN India. The research is based on a case study of midsize FMCG Company located in Gujarat. A linear programming model is proposed for improving truck utilization for an efficient logistics system that improves order fulfillment and customer demand responsiveness." @default.
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- W2740480161 date "2015-01-01" @default.
- W2740480161 modified "2023-09-26" @default.
- W2740480161 title "Analyze and Design an Efficient Logistics System: A Case Study of Mid-Size FMCG Company in India" @default.
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