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- W2741012246 abstract "Incredible contents are being actively generated by users during the process of service experience, which provide potential of service innovation within big data analysis. However, we still have a limited understanding on the mechanism of individuals creating and storing the footprint of mobile service. The aim of this study is to identify antecedents of service-related user generated content (S-R UGC) based on the need-motive-value paradigm. Propositions were proposed to address the effects of fulfilling individuals' needs for entertainment, self-expression, interactivity, and knowledge on S-R UGC. This study provides a new perspective on understanding mobile service deliver processes and revealing factors influencing S-R UGC in the process of service experience." @default.
- W2741012246 created "2017-08-08" @default.
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- W2741012246 date "2017-06-01" @default.
- W2741012246 modified "2023-09-26" @default.
- W2741012246 title "Understanding service-related UGC: From a need-motive-value perspective" @default.
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- W2741012246 doi "https://doi.org/10.1109/icsssm.2017.7996248" @default.
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