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- W2741467768 abstract "Innovation in general and new product/service development in particular are relatively unexplored processes in tourism. Tourism product/services are frequently delivered in conjunction with complementors. Product/service innovation in tourism therefore requires construction of bundles of product/services. This paper presents the results of an ideation exercise based on Qmethodology to identify new product/service concepts for summer visitors to the Bay of Fundy region, and illustrates the ways that new product delivery requires bundling of complementary product/services. Respondents sorted visual images of regional tourism and travel activities, and eight major segments of preferred travel experiences were identified. Visitors share interest in a small number of iconic attractions and diverge in their interest in physical outdoor activities, cultural consumption, and landscapes. Research findings suggest ways to bundle offerings to better accommodate desired experiences and communicate refined core product ideas to more sharply defined traveler segments." @default.
- W2741467768 created "2017-08-08" @default.
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- W2741467768 date "2003-01-01" @default.
- W2741467768 modified "2023-09-26" @default.
- W2741467768 title "Traveler Perceptions of a Destination as a Source of New Product Concepts: Q-Method Study of Summer Visitors to the Bay of Fundy" @default.
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