FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2742440074> ?p ?o ?g. }

• W2742440074 endingPage "178" @default.
• W2742440074 startingPage "178" @default.
• W2742440074 abstract "E-marketing has emerged as one of the significant drivers in sustaining the firms competitive advantage. So far, there is a lack of systematic empirical evidence regarding the marketing activities which are drastically affected by the use of e-marketing in small and large firms of Pakistan and their consequent performance outcomes. However, the objective of this study is to examine the technological, organizational and environmental factors on the performance of small and large firms in Pakistan with mediating role of E-Marketing uses and its generlizibality on countries with similar economic situation. Cross sectional data were collected from 257 manufacturing companies in Pakistan; general manager marketing were selected as the data collection sources. Additionally, SmartPLS 3.0, two step path-modeling has been used to examine the direct as well as indirect hypothesis of the current study. However, the results generated from SmartPLS (SEM) path-modeling found that, with regard to direct relationships, three variables (technology orientation, top management support, use of e-marketing) out of five including mediation variable have found significant positively associated with firm performance, however, only one (competitive pressure) has found negatively significant with firm performance. Finally, in terms of use of e-marketing as mediating variable between the relationships of technological, organizational, environmental factors and firm performance, three out of four (independent variables) indicate partial mediation including technological factors (technology orientation), organizational factors (top management support) and environmental factors (competitive pressure). However, market orientation had shown insignificant results both in the direct relationship as well as by including E-Marketing uses." @default.
• W2742440074 created "2017-08-17" @default.
• W2742440074 creator A5002189144 @default.
• W2742440074 creator A5019213703 @default.
• W2742440074 creator A5020144302 @default.
• W2742440074 date "2017-07-30" @default.
• W2742440074 modified "2023-09-26" @default.
• W2742440074 title "The Growth of E-Marketing in Business-to-Business Industry and its effect on the Performance of Businesses in Pakistan: Marketing Success" @default.
• W2742440074 cites W1022156758 @default.
• W2742440074 cites W1027882090 @default.
• W2742440074 cites W130898193 @default.
• W2742440074 cites W144083620 @default.
• W2742440074 cites W1486232091 @default.
• W2742440074 cites W1487531252 @default.
• W2742440074 cites W1539514721 @default.
• W2742440074 cites W1820801730 @default.
• W2742440074 cites W1872513626 @default.
• W2742440074 cites W1937246694 @default.
• W2742440074 cites W1965036736 @default.
• W2742440074 cites W1978827470 @default.
• W2742440074 cites W1980986762 @default.
• W2742440074 cites W1985705086 @default.
• W2742440074 cites W1987258130 @default.
• W2742440074 cites W1991306792 @default.
• W2742440074 cites W1995031937 @default.
• W2742440074 cites W1996812234 @default.
• W2742440074 cites W1998567876 @default.
• W2742440074 cites W1999543153 @default.
• W2742440074 cites W2000509340 @default.
• W2742440074 cites W2000886271 @default.
• W2742440074 cites W2001579773 @default.
• W2742440074 cites W2002856560 @default.
• W2742440074 cites W2005186089 @default.
• W2742440074 cites W2007144389 @default.
• W2742440074 cites W2013386523 @default.
• W2742440074 cites W2013877391 @default.
• W2742440074 cites W2023797284 @default.
• W2742440074 cites W2029479101 @default.
• W2742440074 cites W2029590277 @default.
• W2742440074 cites W2030319141 @default.
• W2742440074 cites W2038702827 @default.
• W2742440074 cites W2041552174 @default.
• W2742440074 cites W2043877977 @default.
• W2742440074 cites W2046933472 @default.
• W2742440074 cites W2047775292 @default.
• W2742440074 cites W2049049322 @default.
• W2742440074 cites W2049091867 @default.
• W2742440074 cites W2052910167 @default.
• W2742440074 cites W2056987055 @default.
• W2742440074 cites W2061835791 @default.
• W2742440074 cites W2063118253 @default.
• W2742440074 cites W2063572746 @default.
• W2742440074 cites W2066260496 @default.
• W2742440074 cites W2068370738 @default.
• W2742440074 cites W2072719931 @default.
• W2742440074 cites W2074932610 @default.
• W2742440074 cites W2094053298 @default.
• W2742440074 cites W2094350912 @default.
• W2742440074 cites W2107465436 @default.
• W2742440074 cites W2115090817 @default.
• W2742440074 cites W2117617013 @default.
• W2742440074 cites W2124950198 @default.
• W2742440074 cites W2131568786 @default.
• W2742440074 cites W2138426163 @default.
• W2742440074 cites W2142269486 @default.
• W2742440074 cites W2143307466 @default.
• W2742440074 cites W2143833586 @default.
• W2742440074 cites W2144092340 @default.
• W2742440074 cites W2145784901 @default.
• W2742440074 cites W2145979430 @default.
• W2742440074 cites W2148049298 @default.
• W2742440074 cites W2148401029 @default.
• W2742440074 cites W2152986855 @default.
• W2742440074 cites W2156284882 @default.
• W2742440074 cites W2159013703 @default.
• W2742440074 cites W2159915507 @default.
• W2742440074 cites W2182182862 @default.
• W2742440074 cites W2184816167 @default.
• W2742440074 cites W2228702986 @default.
• W2742440074 cites W2235171109 @default.
• W2742440074 cites W2586479200 @default.
• W2742440074 cites W2617094718 @default.
• W2742440074 cites W2729657445 @default.
• W2742440074 cites W2892300143 @default.
• W2742440074 cites W3015634246 @default.
• W2742440074 cites W3121567963 @default.
• W2742440074 cites W3122069553 @default.
• W2742440074 cites W3123507258 @default.
• W2742440074 cites W3124182182 @default.
• W2742440074 cites W3149395617 @default.
• W2742440074 cites W3951449 @default.
• W2742440074 cites W629832078 @default.
• W2742440074 cites W77109724 @default.
• W2742440074 cites W90619231 @default.
• W2742440074 cites W2139362405 @default.
• W2742440074 cites W3158676125 @default.
• W2742440074 doi "https://doi.org/10.17583/rimcis.2017.2704" @default.
• W2742440074 hasPublicationYear "2017" @default.

• next