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- W2742946884 abstract "Corporate identity, corporate image and corporate reputation have attracted interest from a wide range of academic disciplines, due to their intangibility and their importance in building an organization's competitive advantages. This paper examines the constructs of corporate identity, corporate image and corporate reputation, uncovering the considerable confusion and mismatch in their uses present in the literature, due to cross- disciplinary researches and vague distinctive elements. After a systematic terminology and theoretical review, all conceptual models presented in the literature where considered and four of them, presented by imminent authors, were examined. Seeing the discrepancy of development between theory and modelling and because of the indisputable interrelationship of these three constructs constituting corporate marketing, a new two-dimensional model is proposed." @default.
- W2742946884 created "2017-08-17" @default.
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- W2742946884 date "2015-01-01" @default.
- W2742946884 modified "2023-09-26" @default.
- W2742946884 title "Interrelationship of Corporate Identity, Corporate Image and Corporate Reputation: a New Stakeholder-Time Based Model" @default.
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- W2742946884 hasPublicationYear "2015" @default.
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