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- W2743128879 abstract "In this competitive world where companies compete to make their brands distinctive the ultimate solution seems to be the establishment of consumer-brand linkages at the emotional level. This way marketers aim at developing deeper, long-lasting, and strong brand attachments for the consumers. Emotional branding as an important factor for promoting active participation as it leads to Brand loyalty. A strong emotional connection between your target market and your brand can increase sales volumes, increase customer loyalty and enable you to charge up to 200 percent more than your competitors. Brands are increasingly being forced to choose between two positions: discount brand with little emotional connection and premium brand with a lot of emotional connection. Insurance companies, Incredible India, Nestle, Coke, Nerolac, and Maggi etc. are some examples which use Emotional Branding. The study explores and analyses factors of Emotional Branding which leads to Brand Loyalty." @default.
- W2743128879 created "2017-08-17" @default.
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- W2743128879 date "2015-08-09" @default.
- W2743128879 modified "2023-09-24" @default.
- W2743128879 title "EMOTIONAL BRANDING : A NEW WAY TO CREATE BRAND LOYALTY FOR FMCG COMPANIES" @default.
- W2743128879 doi "https://doi.org/10.20994/jmve.v5i2.6593" @default.
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