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- W2743194629 abstract "In the physical marketplace different communication tools are used in the buying process of customers. Traditional mass communication tools (print advertising, TV and radio) can create awareness and this can result in consumers‟ identification of new needs. From then on other elements of the communication mix take over, such as direct marketing (direct marketing, personal selling) and in-store promotion. Unlike marketing in the physical marketplace the Internet/e-commerce encompasses the entire „buying‟ process. Of course, the online markets also make use of traditional mass advertising in order to get potential customers into the online buying process." @default.
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- W2743194629 date "2014-07-20" @default.
- W2743194629 modified "2023-09-24" @default.
- W2743194629 title "Social Media Marketing: From 'Bowling' to 'Pinball'" @default.
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