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- W2743256119 abstract "This study investigates what influences consumers' extent of online search (i.e., the number of relevant web stores visited) before a purchase. A dataset containing website visitation and transaction activities from a panel of US consumers is used to test the hypotheses developed in the study. The results indicate a diminishing effect of competitive density on the extent of search, and the use of advanced information technologies induces more searches. Consumers also search more for experience products than for search products in contrast to the prediction in the nonelectronic market. Furthermore, online purchase experience increases, while product-specific experience reduces, prepurchase search." @default.
- W2743256119 created "2017-08-17" @default.
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- W2743256119 date "2018-04-01" @default.
- W2743256119 modified "2023-10-12" @default.
- W2743256119 title "An investigation into the antecedents of prepurchase online search" @default.
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- W2743256119 doi "https://doi.org/10.1016/j.im.2017.08.001" @default.
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