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- W2744827782 abstract "The main purpose of this study is to explore the relationship between change management initiatives and job satisfaction among salespersons in direct selling industry of Malaysia.Job satisfaction is regarded as one of the proxies of change success in this industry’s context. Six hundred ninety structured questionnaires were distributed to salespersons throughout Malaysia and 244 were returned but only 238 were usable.The results show that out of the six initiatives namely shared change vision, communication, up line support, compensation systems, training and feedback, only shared change vision, training and up line support have shown positive influence on job satisfaction. This study adds to the literature by showing the importance of change management initiatives onchange success in direct selling industry.It also provides some theoretical contributions to sales management practices in the competitive environment of direct selling industry" @default.
- W2744827782 created "2017-08-17" @default.
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- W2744827782 date "2011-01-01" @default.
- W2744827782 modified "2023-09-27" @default.
- W2744827782 title "Change management initiatives and job satisfaction among salespersons in Malaysian direct selling industry" @default.
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