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- W2746283642 abstract "The paper discusses the current media scenario, marked by strong transformations related to the convergence culture (Jenkins, 2008) that affect television systems in their broadcasting and narrowcasting models. Considering YouTube as an exponent in the growing scenario of video on demand (VoD) distribution, it analyzes the gratuity based business model. Unlike other platforms, YouTube delivers content with no costs to users, and operates by original capitalization formats with no payment to subscribe or rent contents. This business model is evaluated by the amount of accesses and visualizations on videos and it constitutes a strong trend in the monetization patterns experienced by the recent rise of VoD in Brazil and in the world." @default.
- W2746283642 created "2017-08-31" @default.
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- W2746283642 date "2017-07-19" @default.
- W2746283642 modified "2023-09-26" @default.
- W2746283642 title "YOUTUBE: CONTEÚDOS SOB DEMANDA E NEGÓCIOS NA LÓGICA DA GRATUIDADE" @default.
- W2746283642 hasPublicationYear "2017" @default.
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