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- W2746469013 abstract "Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model that can offer explanations towards understanding why players play the mobile game they play most frequently." @default.
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- W2746469013 date "2017-10-01" @default.
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- W2746469013 title "Play on Demand" @default.
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- W2746469013 doi "https://doi.org/10.4018/ijebr.2017100103" @default.
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