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- W2748748218 abstract "Is the pre-Brexit discourse one of economic reason or one of emotional affect? The official campaignorganizations’ (“Vote Remain – Britain Stronger in” and “Vote Leave – take back control”) pressreleases are scrutinized using a qualitative content analysis, in order to assess the manifestation ofeconomic rationales and emotional appeals in the final week prior the referendum (Mayring, 2014).The argumentative frames are deductively derived from theory on Economic Voting and fromliterature on political psychology and guide a structured assessment of the overarching themes of thecampaign’s communicative strategies. Whereas the expectation of a generally greater use of emotionalitems by both camps could not be confirmed, the hypothesized focus of “Vote Leave – take backcontrol” on an emotional framing of the vote finds support in the analysis. In contrast, “Vote Remain –Britain Stronger in’s” optimistic confidence in the persuasiveness of the EU’s economic advantagesmight have been too little in mobilizing enough support for the European project – a gamble that is tochange Britain’s and the EU’s political future fundamentally." @default.
- W2748748218 created "2017-08-31" @default.
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- W2748748218 date "2017-01-01" @default.
- W2748748218 modified "2023-09-27" @default.
- W2748748218 title "Framing Brexit : economic rationales versus emotions in the campaign’s press releases" @default.
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