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- W2751279624 abstract "This paper explores the role political marketing plays in augmenting the marketing and fund flow needs of legitimate non-profit organizations. What are the advantages, disadvantages, risks involved, short-term and long-term impacts with using political marketing as a tool for resource growth? How can non-profits help politicians, and how can politicians help nonprofits? A case study is used in the Philippines to answer these questions. As we shall see, the non-profit-political marketing dynamics is highly dependent on the urgency of the times, but not as straightforward as it seems to be." @default.
- W2751279624 created "2017-09-15" @default.
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- W2751279624 date "2017-01-01" @default.
- W2751279624 modified "2023-09-27" @default.
- W2751279624 title "The Role of Political Marketing in Resource-Scarce Non-Profit Organizations" @default.
- W2751279624 doi "https://doi.org/10.2139/ssrn.3009308" @default.
- W2751279624 hasPublicationYear "2017" @default.
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