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• W2753322505 endingPage "148" @default.
• W2753322505 startingPage "115" @default.
• W2753322505 abstract "While Chap. 3’s univariate models capture dynamic patterns of a single variable, and multivariate models allow us to analyze the dynamic effect of marketing actions on performance, they leave several interesting phenomena unexplored. These include:1.dual causality among marketing and performance, which could be tied in a long-term equilibrium;2.explaining competitive marketing activity and predicing competitive reaction, and3.uncovering decision rules of key market players, such as retailers (Dekimpe and Hanssens 1999)." @default.
• W2753322505 created "2017-09-15" @default.
• W2753322505 creator A5081498818 @default.
• W2753322505 date "2017-01-01" @default.
• W2753322505 modified "2023-09-27" @default.
• W2753322505 title "Modern (Multiple) Time Series Models: The Dynamic System" @default.
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• W2753322505 doi "https://doi.org/10.1007/978-3-319-53469-5_4" @default.

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