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- W2753547089 abstract "Companies spend billions to promote their brand. But with increased trademark recognition comes the possibility of losing exclusive rights to use that trademark, a process called genericide. Courts have often turned to linguistic evidence, such as dictionaries and media usage, to determine whether a trademark has become generic. These courts merely suggest that linguistic tools reflect a trademark’s meaning. Yet these tools are not the objective indicators that courts have assumed. This Paper discusses why using dictionaries and media usage to prove genericide is a mistake and then turns to evaluating another tool, corpus linguistics. Corpus linguistics, unlike other linguistic tools, may prove beneficial for companies seeking to protect their trademarks. Ultimately, however, linguistic tools — including dictionaries, media usage, and corpus linguistics — cannot prove genericism because linguistic data may, at best, prove a term’s majority usage. But the Lanham Act requires a showing of primary significance. The Paper contends that courts should maintain majority usage and primary significance as distinct concepts and, in this way, should reclaim the primary significance test." @default.
- W2753547089 created "2017-09-15" @default.
- W2753547089 creator A5030990614 @default.
- W2753547089 date "2016-01-01" @default.
- W2753547089 modified "2023-09-26" @default.
- W2753547089 title "Reclaiming the Primary Significance Test: Dictionaries, Corpus Linguistics, and Trademark Genericide" @default.
- W2753547089 doi "https://doi.org/10.2139/ssrn.3025850" @default.
- W2753547089 hasPublicationYear "2016" @default.
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