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• W2754691802 abstract "Abstract Smartphone allows us to communicate anywhere and anytime, make high quality calls, take photo, and share data. Amongst these reasons are their portable size and their enhanced functionalities and their abilities to host many useful applications. With this reason, there are 2.1 billion people use smartphones in 2016, and this number continues increasing along with economies (www.statista.com). Now-a-day, cyber attackers have been turning to smartphones. The enormous use of smartphones makes them an attractive target for conducting security attacks such as malware, identity theft, or ransomware. This issue led us to focus on studying the abilities and behaviors of Thai people towards protecting their smartphones from cyber threats. Objectives of this study are: (1) to investigate the abilities and behaviors of Thai people in protecting their smartphones from cyber threats, and (2) to compare their abilities and protection behaviors in protecting their phones from cyber threats, based on demographic differences and their behaviors. The study is based on the Protection Motivation Theory (PMT), proposed by Roger, R.W. in 1983, and used quantitative methodology to collect and analyze the data. A total of 720 samples of smartphone users were collected, with cluster sampling technique, from all six regions of Thailand, namely Bangkok and metropolitan, northern region, north-east region, eastern region, central region, and southern region. protection behaviors of Thai people is in good level, (2) females have less degree in protecting themselves from mobile threats than males, (3) people of ages 51 – 60 have less degree in protecting themselves from mobile threats than the other age-groups, (4) people whose smartphones used to be infected by virus/malware have higher degree in protecting the mselves rom mobile threats than the other, (5) people who use public wifi have higher degree in protecting themselves from mobile threats than the other, (6) people who use money transfer services via their phones have higher degree in protecting themselves from mobile threats than the other.  Keywords: Smartphone, Mobile Threats, Protection Motivation Theory, Protection Behavior" @default.
• W2754691802 created "2017-09-25" @default.
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• W2754691802 date "2017-09-13" @default.
• W2754691802 modified "2023-09-27" @default.
• W2754691802 title "Behaviors of Thais in Protecting their Smartphones from Cyber Threats พฤติกรรมของคนไทยในการป้องกันสมาร์ทโฟนจากภัยคุกคามทางไซเบอร์" @default.
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