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- W2755528699 abstract "Purpose It is important to measure the interaction between conversing in social media and searching on the web in order to understand the impact on electronic word-of-mouth marketing. The paper aims to discuss this issue." @default.
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- W2755528699 date "2017-10-02" @default.
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- W2755528699 title "Conversing and searching: the causal relationship between social media and web search" @default.
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- W2755528699 doi "https://doi.org/10.1108/intr-07-2016-0228" @default.
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