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• W2755614160 abstract "IntroductionDuring a dinner conversation on a winter evening in Christchurch shortly after I returned from my fieldwork in India, a Chinese colleague said, 'As a child I thought Indians were White people until I met them in real life. Why is everyone in Bollywood so pale?' As a child growing up in rural India, I had the same question. Why do only light-skinned people 'make it big' in our movies? This pattern, I now observe, applies to film industries beyond India, as highlighted by the #OscarsSoWhite controversy of 2016. Even so, it is difficult not to get overwhelmed by India's 'fairness fetish' as Nadeem (2014, p.2) aptly put it. This fairness fetish dominates the realms of popular culture, media, and matrimonial advertisements percolating to the average person's everyday life. The residents of the hostel where I conducted my ninemonth ethnographic study were no exceptions to this. We found ourselves deeply embedded in this social construction that put people at war with their own skin and image every day. The most important marker of beauty that emerges from the analysis of my fieldwork data is that of 'achieving' a lighter skin tone. Everyone - regardless of the shade of their skin - aspired for greater 'fairness.'The projectIn recent decades in India, specifically after economic liberalisation in the 1990s, the number of single young women involved in internal migration, particularly from rural areas to cities, has increased markedly. However, this migration received very little academic attention as women were often seen as accompanying men rather than as solo actors/agents (Thapan, 2006). My PhD project was set in this context, recognizing the need to understand the gender-specific dimensions of migratory experiences within academic literature. More recently, feminist scholars (Afsar, 2011; Thapan, 2006) have highlighted this gap and tried to address it. They suggest that gender is in fact one of the most important factors determining the experience of migration (Afsar, 2011). As part of my PhD project, I conducted an ethnographic study of young, single internal migrant women in the city of Chennai, India. I chose Chennai not only because it is the largest city in south India but also because of my relative familiarity with the city, having conducted my masters project there. I spent my childhood mostly in rural Kerala, India. Moving to the closest city, Kochi, for my undergraduate studies was a turning point in my life. Later, I spent a considerable amount of time in Chennai doing my masters project and studies. Effectively, therefore, this project falls within the methodological strategy developed and used by social anthropologists such as M.N. Srinivas, Andre Beteille, Veena Das, and others who focused on studying their own society rather than the 'exotic other' (Das, 1995). Das (1995) identifies the need for contemporaneity in anthropological studies and a distance from anthropology's tendency to focus on the remnants of the 'traditional' that can be found in today's world. It is within this postcolonial, contemporary, 'non exotic' framework that I locate my study.Discussion of literatureThe obsession around fair skin in India is intertwined with caste, class, gender, and colonisation (Hussein, 2010; Nadeem, 2014; Parameswaran & Cardoza, 2008; Runkle, 2004), which makes the debates around its origin complex. Some literature points to the caste system as the root cause for this colour bias in the sub-continent (Shevde, 2008); however, this has been challenged by postcolonial scholars who identify the significance of race and colonial discourse on colourism as we see it today. Nadeem (2014), for instance, highlighted how the internal differences of the subcontinent, such as religion and caste, were highly ambiguous until the advent of foreign invasions. The diverse and ambiguous divisions began to be defined and solidified with the various powers that ruled over significant parts of India - from the Muslim dynasties of medieval times through to the Mughals, followed by the Dutch, the Portuguese, the French, and, most significantly, the British. …" @default.
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• W2755614160 date "2017-07-01" @default.
• W2755614160 modified "2023-09-23" @default.
• W2755614160 title "RESEARCH REPORT: Fair (?) & Lovely: Ideas of Beauty among Young Migrant Women in Chennai, India" @default.
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