Matches in SemOpenAlex for { <https://semopenalex.org/work/W2755902600> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W2755902600 abstract "The study examined the relationship between consumer personality and cultural dimensions to that of purchasing behavior through cyber advertising. Krugman’s Low Involvement theory and Hofstede’s Cultural Dimensions were incorporated in the study. A survey was conducted in the Subang Jaya, Puchong and Kuala Lumpur area. The sample consisted of 504 respondents drawn from a simple random sampling. Spearman Correlation Coefficients was used to analyze the data. The study showed as suggested by Krugman’s Low Involvement theory, high involvement products and attitude towards Internet contributed significantly to the purchasing behavior through cyber advertising. Thus indicating the Internet to be better suited for high involvement products and services as well as help increase the tendency to purchase products and services online. Similarly, the study also showed that the convenience dimension of the consumer personality variable formed a significant relationship with purchasing behavior through cyber advertising. Although Hofstede’s Cultural Dimensions argued that cultural dimensions influences the adoption of innovations, yet results obtained from the study failed to support the theory as it was found that risk personality which represent the other dimension of the consumer personality and the cultural dimensions failed to support the hypotheses as observed in the non-significant relationships between the variables and the purchasing behavior through cyber advertising." @default.
- W2755902600 created "2017-09-25" @default.
- W2755902600 creator A5006402420 @default.
- W2755902600 creator A5040578464 @default.
- W2755902600 date "2008-01-01" @default.
- W2755902600 modified "2023-09-27" @default.
- W2755902600 title "Factor affecting online purchase behavior" @default.
- W2755902600 hasPublicationYear "2008" @default.
- W2755902600 type Work @default.
- W2755902600 sameAs 2755902600 @default.
- W2755902600 citedByCount "0" @default.
- W2755902600 crossrefType "journal-article" @default.
- W2755902600 hasAuthorship W2755902600A5006402420 @default.
- W2755902600 hasAuthorship W2755902600A5040578464 @default.
- W2755902600 hasConcept C105795698 @default.
- W2755902600 hasConcept C110875604 @default.
- W2755902600 hasConcept C112698675 @default.
- W2755902600 hasConcept C136764020 @default.
- W2755902600 hasConcept C144024400 @default.
- W2755902600 hasConcept C144133560 @default.
- W2755902600 hasConcept C149923435 @default.
- W2755902600 hasConcept C15744967 @default.
- W2755902600 hasConcept C162853370 @default.
- W2755902600 hasConcept C185592680 @default.
- W2755902600 hasConcept C187288502 @default.
- W2755902600 hasConcept C198531522 @default.
- W2755902600 hasConcept C202444582 @default.
- W2755902600 hasConcept C20353970 @default.
- W2755902600 hasConcept C23213687 @default.
- W2755902600 hasConcept C27574286 @default.
- W2755902600 hasConcept C2778813691 @default.
- W2755902600 hasConcept C2908647359 @default.
- W2755902600 hasConcept C33676613 @default.
- W2755902600 hasConcept C33923547 @default.
- W2755902600 hasConcept C41008148 @default.
- W2755902600 hasConcept C43617362 @default.
- W2755902600 hasConcept C67356462 @default.
- W2755902600 hasConcept C77805123 @default.
- W2755902600 hasConceptScore W2755902600C105795698 @default.
- W2755902600 hasConceptScore W2755902600C110875604 @default.
- W2755902600 hasConceptScore W2755902600C112698675 @default.
- W2755902600 hasConceptScore W2755902600C136764020 @default.
- W2755902600 hasConceptScore W2755902600C144024400 @default.
- W2755902600 hasConceptScore W2755902600C144133560 @default.
- W2755902600 hasConceptScore W2755902600C149923435 @default.
- W2755902600 hasConceptScore W2755902600C15744967 @default.
- W2755902600 hasConceptScore W2755902600C162853370 @default.
- W2755902600 hasConceptScore W2755902600C185592680 @default.
- W2755902600 hasConceptScore W2755902600C187288502 @default.
- W2755902600 hasConceptScore W2755902600C198531522 @default.
- W2755902600 hasConceptScore W2755902600C202444582 @default.
- W2755902600 hasConceptScore W2755902600C20353970 @default.
- W2755902600 hasConceptScore W2755902600C23213687 @default.
- W2755902600 hasConceptScore W2755902600C27574286 @default.
- W2755902600 hasConceptScore W2755902600C2778813691 @default.
- W2755902600 hasConceptScore W2755902600C2908647359 @default.
- W2755902600 hasConceptScore W2755902600C33676613 @default.
- W2755902600 hasConceptScore W2755902600C33923547 @default.
- W2755902600 hasConceptScore W2755902600C41008148 @default.
- W2755902600 hasConceptScore W2755902600C43617362 @default.
- W2755902600 hasConceptScore W2755902600C67356462 @default.
- W2755902600 hasConceptScore W2755902600C77805123 @default.
- W2755902600 hasLocation W27559026001 @default.
- W2755902600 hasOpenAccess W2755902600 @default.
- W2755902600 hasPrimaryLocation W27559026001 @default.
- W2755902600 hasRelatedWork W1797660246 @default.
- W2755902600 hasRelatedWork W2022043321 @default.
- W2755902600 hasRelatedWork W2131187657 @default.
- W2755902600 hasRelatedWork W21429590 @default.
- W2755902600 hasRelatedWork W2181998908 @default.
- W2755902600 hasRelatedWork W2187134277 @default.
- W2755902600 hasRelatedWork W2235439932 @default.
- W2755902600 hasRelatedWork W2470511524 @default.
- W2755902600 hasRelatedWork W2947919547 @default.
- W2755902600 hasRelatedWork W3008476705 @default.
- W2755902600 hasRelatedWork W3043450290 @default.
- W2755902600 hasRelatedWork W3116566703 @default.
- W2755902600 hasRelatedWork W3161637542 @default.
- W2755902600 hasRelatedWork W3168137588 @default.
- W2755902600 hasRelatedWork W3184504529 @default.
- W2755902600 hasRelatedWork W3188996883 @default.
- W2755902600 hasRelatedWork W3209965707 @default.
- W2755902600 hasRelatedWork W928653954 @default.
- W2755902600 hasRelatedWork W2183042479 @default.
- W2755902600 hasRelatedWork W3118298025 @default.
- W2755902600 isParatext "false" @default.
- W2755902600 isRetracted "false" @default.
- W2755902600 magId "2755902600" @default.
- W2755902600 workType "article" @default.