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- W2756091567 abstract "The aim of this bachelor thesis is the analysis of persuasive means in British and American advertisements that are used to attract the reader's attention and to persuade customers to buy the advertised product or service. The thesis consists of the theoretical and practical part. The theoretical part defines advertising, its use and effects, persuasive means in marketing, verbal and nonverbal persuasive means and layout in the advertisements. The practical part researches and analyses the persuasive means used in advertisements." @default.
- W2756091567 created "2017-09-25" @default.
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- W2756091567 date "2011-11-30" @default.
- W2756091567 modified "2023-09-26" @default.
- W2756091567 title "Means of Persuasion in British and American Printed Advertising" @default.
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