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- W2756486694 abstract "Destination attractiveness is an important stream of literature. Australia has become one of the most popular destinations in the world. The study looked into international students' holiday perceptions with Australia as an international tourism destination. A sample of 252 Chinese and Indian international students participated in the study. Students' perceived destination attractiveness and how it would influence their purchase intention was investigated. The results showed that destinations' competitive advantage and convenience significantly influence students' interest to purchase. Quality of tourism products, destination image and convenience significantly influence students' pleasure to purchase." @default.
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- W2756486694 date "2016-01-01" @default.
- W2756486694 modified "2023-09-23" @default.
- W2756486694 title "Perceived destination attractiveness and intention to purchase: The case of international students in Australia" @default.
- W2756486694 hasPublicationYear "2016" @default.
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