FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2759699553> ?p ?o ?g. }

• W2759699553 endingPage "69" @default.
• W2759699553 startingPage "50" @default.
• W2759699553 abstract "Employing the resource-based view of the firm and the competitive forces perspective, the authors examine how brand equity (star power, director power, and brand extensions), financial resources, and competitive intensity serve both as antecedents to the length of global product rollout and as moderators of the effect of length of global product rollout on global product performance. The results, based on data from the motion picture industry, demonstrate that brand equity, financial resources, and competitive intensity result in shorter global product rollout and that shorter global product rollout enhances global product performance. They also find that brand equity and financial resources operate as moderators, magnifying the effect of length of global product rollout on global product performance. Implications for international marketing academics and practitioners are presented." @default.
• W2759699553 created "2017-10-06" @default.
• W2759699553 creator A5008941173 @default.
• W2759699553 creator A5017499147 @default.
• W2759699553 creator A5043430673 @default.
• W2759699553 creator A5071375028 @default.
• W2759699553 date "2017-12-01" @default.
• W2759699553 modified "2023-09-26" @default.
• W2759699553 title "Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry" @default.
• W2759699553 cites W1482468115 @default.
• W2759699553 cites W1484927814 @default.
• W2759699553 cites W1535966549 @default.
• W2759699553 cites W1545401304 @default.
• W2759699553 cites W1957740112 @default.
• W2759699553 cites W1972914483 @default.
• W2759699553 cites W1974875995 @default.
• W2759699553 cites W1975897408 @default.
• W2759699553 cites W1977233984 @default.
• W2759699553 cites W1978399955 @default.
• W2759699553 cites W1983279047 @default.
• W2759699553 cites W1994401313 @default.
• W2759699553 cites W1995031937 @default.
• W2759699553 cites W2000261903 @default.
• W2759699553 cites W2000669862 @default.
• W2759699553 cites W2008659066 @default.
• W2759699553 cites W2009702147 @default.
• W2759699553 cites W2015335918 @default.
• W2759699553 cites W2023241964 @default.
• W2759699553 cites W2048393746 @default.
• W2759699553 cites W2050385256 @default.
• W2759699553 cites W2053977786 @default.
• W2759699553 cites W2055255707 @default.
• W2759699553 cites W2060393471 @default.
• W2759699553 cites W2061149855 @default.
• W2759699553 cites W2061330884 @default.
• W2759699553 cites W2069328394 @default.
• W2759699553 cites W2073728034 @default.
• W2759699553 cites W2074476616 @default.
• W2759699553 cites W2077765599 @default.
• W2759699553 cites W2087285188 @default.
• W2759699553 cites W2087666313 @default.
• W2759699553 cites W2096514440 @default.
• W2759699553 cites W2096943571 @default.
• W2759699553 cites W2102469678 @default.
• W2759699553 cites W2107002115 @default.
• W2759699553 cites W2108860923 @default.
• W2759699553 cites W2115612291 @default.
• W2759699553 cites W2118559448 @default.
• W2759699553 cites W2121528072 @default.
• W2759699553 cites W2122679534 @default.
• W2759699553 cites W2123339224 @default.
• W2759699553 cites W2124559934 @default.
• W2759699553 cites W2126581536 @default.
• W2759699553 cites W2126622250 @default.
• W2759699553 cites W2128342875 @default.
• W2759699553 cites W2132063760 @default.
• W2759699553 cites W2135805094 @default.
• W2759699553 cites W2139608925 @default.
• W2759699553 cites W2139936032 @default.
• W2759699553 cites W2140956556 @default.
• W2759699553 cites W2142746023 @default.
• W2759699553 cites W2142773697 @default.
• W2759699553 cites W2149727612 @default.
• W2759699553 cites W2157748989 @default.
• W2759699553 cites W2159346038 @default.
• W2759699553 cites W2161061362 @default.
• W2759699553 cites W2161394509 @default.
• W2759699553 cites W2167181184 @default.
• W2759699553 cites W2171724116 @default.
• W2759699553 cites W2186327509 @default.
• W2759699553 cites W2192715291 @default.
• W2759699553 cites W2196699085 @default.
• W2759699553 cites W2314333710 @default.
• W2759699553 cites W2324117868 @default.
• W2759699553 cites W2324377105 @default.
• W2759699553 cites W2413488277 @default.
• W2759699553 cites W2507177352 @default.
• W2759699553 cites W2516275001 @default.
• W2759699553 cites W2516492129 @default.
• W2759699553 cites W2528559837 @default.
• W2759699553 cites W2586872370 @default.
• W2759699553 cites W2588990050 @default.
• W2759699553 cites W3122804090 @default.
• W2759699553 cites W3123708372 @default.
• W2759699553 cites W3124536214 @default.
• W2759699553 cites W3124669682 @default.
• W2759699553 cites W3125810880 @default.
• W2759699553 cites W4231056342 @default.
• W2759699553 cites W4236313314 @default.
• W2759699553 cites W4238485280 @default.
• W2759699553 cites W4243866147 @default.
• W2759699553 cites W4244328738 @default.
• W2759699553 cites W4245017733 @default.
• W2759699553 cites W4292811746 @default.
• W2759699553 doi "https://doi.org/10.1509/jim.17.0044" @default.
• W2759699553 hasPublicationYear "2017" @default.
• W2759699553 type Work @default.
• W2759699553 sameAs 2759699553 @default.

• next