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• W2760132381 abstract "ABSTRACTThe food truck industry has become a national phenomenon in the United States by gaining attention and praise. However, there has been limited attention on how and why consumers decide to patronize food trucks. The purpose of the study is to investigate determinants of consumers’ intention to patronize food trucks by applying the model of goal-directed behavior. Structural equation modeling was employed to assess the relationships among constructs in the proposed research model. This study contributes significant theoretical and practical implications by first attempting to examine what specific psychological variables influence the decision-making process regarding consumers’ intention to visit food trucks." @default.
• W2760132381 created "2017-10-06" @default.
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• W2760132381 date "2017-09-25" @default.
• W2760132381 modified "2023-09-23" @default.
• W2760132381 title "Antecedents of consumers’ intention to visit food trucks" @default.
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• W2760132381 doi "https://doi.org/10.1080/15378020.2017.1368810" @default.
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