FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2760770031> ?p ?o ?g. }

• W2760770031 endingPage "189" @default.
• W2760770031 startingPage "167" @default.
• W2760770031 abstract "Brand equity has been often referred to as the increase in brand value by virtue of its name. Researchers have argued since long that the ultimate criterion of success in brand management is understanding brand equity’s contribution towards long-term sales as well as long-term profits. Store image plays a crucial role in building brand equity for sportswear retailers in a highly competitive and dynamic Indian market, for gaining substantial market share. Consumers use store image as an evaluative criterion for decision-making concerning retail outlet selection. This research intends to understand empirically as to how store image can help in building brand equity in Indian sportswear market by using international brands as product stimuli. Data were collected through mall intercept survey in Indian capital and five north Indian cities. The regression analysis on data of 262 valid responses was used for testing the hypotheses. The findings indicate a positive and significant effect of store image but with different levels of intensity on all brand equity dimensions in Indian market, thus showing store image as a critical antecedent of brand equity. The study also developed a reliable measure of customer-based brand equity and store image by incorporating brand personality measures for measurement of brand associations." @default.
• W2760770031 created "2017-10-06" @default.
• W2760770031 creator A5007296109 @default.
• W2760770031 date "2017-08-01" @default.
• W2760770031 modified "2023-09-25" @default.
• W2760770031 title "Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry" @default.
• W2760770031 cites W1559781366 @default.
• W2760770031 cites W1967603357 @default.
• W2760770031 cites W1968242447 @default.
• W2760770031 cites W1982422429 @default.
• W2760770031 cites W1983308510 @default.
• W2760770031 cites W1983883977 @default.
• W2760770031 cites W1984724806 @default.
• W2760770031 cites W1988447536 @default.
• W2760770031 cites W1995511043 @default.
• W2760770031 cites W1998184208 @default.
• W2760770031 cites W2003359494 @default.
• W2760770031 cites W2017943907 @default.
• W2760770031 cites W2018412367 @default.
• W2760770031 cites W2020296969 @default.
• W2760770031 cites W2030148756 @default.
• W2760770031 cites W2030451985 @default.
• W2760770031 cites W2031121378 @default.
• W2760770031 cites W2031843260 @default.
• W2760770031 cites W2034522817 @default.
• W2760770031 cites W2037846525 @default.
• W2760770031 cites W2040273429 @default.
• W2760770031 cites W2047245959 @default.
• W2760770031 cites W2047345533 @default.
• W2760770031 cites W2048168224 @default.
• W2760770031 cites W2050628733 @default.
• W2760770031 cites W2054347393 @default.
• W2760770031 cites W2056661145 @default.
• W2760770031 cites W2059284263 @default.
• W2760770031 cites W2059993778 @default.
• W2760770031 cites W2063821546 @default.
• W2760770031 cites W2064292777 @default.
• W2760770031 cites W2064308515 @default.
• W2760770031 cites W2064608319 @default.
• W2760770031 cites W2066560646 @default.
• W2760770031 cites W2069943634 @default.
• W2760770031 cites W2078222878 @default.
• W2760770031 cites W2087764343 @default.
• W2760770031 cites W2088525149 @default.
• W2760770031 cites W2102467277 @default.
• W2760770031 cites W2108860923 @default.
• W2760770031 cites W2114683725 @default.
• W2760770031 cites W2122912498 @default.
• W2760770031 cites W2159306398 @default.
• W2760770031 cites W2161246478 @default.
• W2760770031 cites W2163000154 @default.
• W2760770031 cites W2166475989 @default.
• W2760770031 cites W2171142746 @default.
• W2760770031 cites W2273910723 @default.
• W2760770031 cites W2313452789 @default.
• W2760770031 cites W3060257960 @default.
• W2760770031 cites W3121146389 @default.
• W2760770031 cites W4231580914 @default.
• W2760770031 cites W4234081717 @default.
• W2760770031 cites W4235678817 @default.
• W2760770031 cites W4236313314 @default.
• W2760770031 cites W4238503602 @default.
• W2760770031 cites W4238559129 @default.
• W2760770031 cites W4246080545 @default.
• W2760770031 cites W4249240080 @default.
• W2760770031 cites W4251443287 @default.
• W2760770031 cites W4253828088 @default.
• W2760770031 cites W4254434816 @default.
• W2760770031 cites W4256173697 @default.
• W2760770031 doi "https://doi.org/10.1177/0258042x17721003" @default.
• W2760770031 hasPublicationYear "2017" @default.
• W2760770031 type Work @default.
• W2760770031 sameAs 2760770031 @default.
• W2760770031 citedByCount "2" @default.
• W2760770031 countsByYear W27607700312020 @default.
• W2760770031 countsByYear W27607700312023 @default.
• W2760770031 crossrefType "journal-article" @default.
• W2760770031 hasAuthorship W2760770031A5007296109 @default.
• W2760770031 hasConcept C112698675 @default.
• W2760770031 hasConcept C136006765 @default.
• W2760770031 hasConcept C144133560 @default.
• W2760770031 hasConcept C152455256 @default.
• W2760770031 hasConcept C162853370 @default.
• W2760770031 hasConcept C205971072 @default.
• W2760770031 hasConcept C57375061 @default.
• W2760770031 hasConcept C71508700 @default.
• W2760770031 hasConceptScore W2760770031C112698675 @default.
• W2760770031 hasConceptScore W2760770031C136006765 @default.
• W2760770031 hasConceptScore W2760770031C144133560 @default.
• W2760770031 hasConceptScore W2760770031C152455256 @default.
• W2760770031 hasConceptScore W2760770031C162853370 @default.
• W2760770031 hasConceptScore W2760770031C205971072 @default.
• W2760770031 hasConceptScore W2760770031C57375061 @default.
• W2760770031 hasConceptScore W2760770031C71508700 @default.
• W2760770031 hasIssue "3" @default.
• W2760770031 hasLocation W27607700311 @default.
• W2760770031 hasOpenAccess W2760770031 @default.
• W2760770031 hasPrimaryLocation W27607700311 @default.

• next