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- W2761323131 abstract "The topic of Customer Relationship Management (CRM) has been widely studied, especiallyin terms of its conceptual alignment with opportunities to retain customers and stimulatelong-term business success. However, there still appears to be a paucity of coverage aboutthese practices in the hotel industry. By discussing the implications of Database Management,this paper deliberates on the quintessential processes associated with successful CRMstructures and practices. The paper additionally attempts to illustrate how Customer RelationshipManagement is particularly pertinent to the hotel industry; a signifi cant sector withinthe tourism industry. It emphasises the close alignment between the dynamics of the hotelindustry and the fundamental principles of CRM. Critical attention fi nally focuses on identifyingspecifi c strategies and tactics which the hotel industry has adopted with the help oftechnology." @default.
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- W2761323131 date "2009-01-01" @default.
- W2761323131 modified "2023-09-23" @default.
- W2761323131 title "An Evaluation of the Significant Elements of Customer Relationship Management within the Hotel Industry" @default.
- W2761323131 hasPublicationYear "2009" @default.
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