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- W2761702013 abstract "This thesis briefly and clearly defines the concept of corporate social responsibility, analy-ses it from both the social and marketing perspective and describes the current situation in relation to this issue. Further in this thesis the patterns of purchase behavior are described, then the process of making purchase decisions and factors which influence it are dealt with in details. The term corporate social responsibility is in the relation to making purchase decisions defined as one of the factors which influence it. To understand this topic fully the concept of corporate responsibility is demonstrated on the company Vodafone. The thesis contains results of two marketing surveys- general questionnaire research and on focus group, which are summarized at the end and on their basis, suggestions and recommendati-ons are stated." @default.
- W2761702013 created "2017-10-20" @default.
- W2761702013 creator A5013383905 @default.
- W2761702013 date "2009-05-11" @default.
- W2761702013 modified "2023-09-27" @default.
- W2761702013 title "Společenská odpovědnost firmy a její vliv na nákupní rozhodování spotřebitele" @default.
- W2761702013 hasPublicationYear "2009" @default.
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