Matches in SemOpenAlex for { <https://semopenalex.org/work/W2761914> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2761914 abstract "The primary aim of this thesis is to apply chaos theory to consumer behaviour research.Chaos theory is essentially a theory of time series. The specific focus is product choiceconsumption behaviour. The conceptual basis for the work is taken from a theory thus far developed entirely outwith the topic focus of consumer research and marketing. The concepts and methods developed by chaos theorists in the natural sciences and somesocial and behavioural sciences are synthesised with concepts and methods fromconsumer research. The objective is to both shed light on the consumption process andexplore the potential of chaos theory in this field. Ultimately the work attempts toaddress the question of whether consumer behaviour can be 'chaotic' as described bychaos theory.In order to facilitate these objectives a diary study was conducted using sixty respondents. They were required to record their consumption of branded products for a period of three months. Five product categories were used with informants recording consumption of only one product type (twelve informants in each group). The product groups were as follows: soft drinks; savoury snacks; beer; chocolate snacks andpackaged yoghurts and desserts. The data was coded and analysed by methods selected prior to data capture: weighted time series, spectral analysis and phase space analysis.One of the principal findings of the research was that distinctive forms of behaviour were identifiable within the data set as a whole from which a five-fold typology is proposed. However the complexity and individuality of the forms was marked despite this apparent typology. The spectral analysis shows little evidence of regular orperiodic patterned behaviour; the series are essentially aperiodic. The phase spaceanalysis reinforces and enhances the analysis of the weighted time series and suggests the series tend more towards chaos than ordered behaviour. The series obey certain'rules' (i.e. they are 'randomised' but not random) consistent with the existence ofdetermnistic chaos. Moreover they appear globally stable and locally unstable. Thesefindings have a number of implications for various areas of consumer research (e.g.varety seeking, loyalty and other aspects of consumption) and successfully extend theapplication of chaos theory to another area of human behaviour research." @default.
- W2761914 created "2016-06-24" @default.
- W2761914 creator A5049906526 @default.
- W2761914 date "2000-01-01" @default.
- W2761914 modified "2023-09-24" @default.
- W2761914 title "Consumer's product choice behaviour: An application of chaos theory" @default.
- W2761914 hasPublicationYear "2000" @default.
- W2761914 type Work @default.
- W2761914 sameAs 2761914 @default.
- W2761914 citedByCount "0" @default.
- W2761914 crossrefType "dissertation" @default.
- W2761914 hasAuthorship W2761914A5049906526 @default.
- W2761914 hasConcept C144024400 @default.
- W2761914 hasConcept C144133560 @default.
- W2761914 hasConcept C154945302 @default.
- W2761914 hasConcept C15744967 @default.
- W2761914 hasConcept C162853370 @default.
- W2761914 hasConcept C19165224 @default.
- W2761914 hasConcept C23213687 @default.
- W2761914 hasConcept C2524010 @default.
- W2761914 hasConcept C2777052490 @default.
- W2761914 hasConcept C30772137 @default.
- W2761914 hasConcept C33923547 @default.
- W2761914 hasConcept C36289849 @default.
- W2761914 hasConcept C41008148 @default.
- W2761914 hasConcept C56995899 @default.
- W2761914 hasConcept C75795011 @default.
- W2761914 hasConcept C77805123 @default.
- W2761914 hasConcept C90673727 @default.
- W2761914 hasConcept C92866567 @default.
- W2761914 hasConceptScore W2761914C144024400 @default.
- W2761914 hasConceptScore W2761914C144133560 @default.
- W2761914 hasConceptScore W2761914C154945302 @default.
- W2761914 hasConceptScore W2761914C15744967 @default.
- W2761914 hasConceptScore W2761914C162853370 @default.
- W2761914 hasConceptScore W2761914C19165224 @default.
- W2761914 hasConceptScore W2761914C23213687 @default.
- W2761914 hasConceptScore W2761914C2524010 @default.
- W2761914 hasConceptScore W2761914C2777052490 @default.
- W2761914 hasConceptScore W2761914C30772137 @default.
- W2761914 hasConceptScore W2761914C33923547 @default.
- W2761914 hasConceptScore W2761914C36289849 @default.
- W2761914 hasConceptScore W2761914C41008148 @default.
- W2761914 hasConceptScore W2761914C56995899 @default.
- W2761914 hasConceptScore W2761914C75795011 @default.
- W2761914 hasConceptScore W2761914C77805123 @default.
- W2761914 hasConceptScore W2761914C90673727 @default.
- W2761914 hasConceptScore W2761914C92866567 @default.
- W2761914 hasLocation W27619141 @default.
- W2761914 hasOpenAccess W2761914 @default.
- W2761914 hasPrimaryLocation W27619141 @default.
- W2761914 hasRelatedWork W1526897123 @default.
- W2761914 hasRelatedWork W1591076332 @default.
- W2761914 hasRelatedWork W1878844602 @default.
- W2761914 hasRelatedWork W2029044477 @default.
- W2761914 hasRelatedWork W2049683610 @default.
- W2761914 hasRelatedWork W2057427727 @default.
- W2761914 hasRelatedWork W2100014901 @default.
- W2761914 hasRelatedWork W2531472894 @default.
- W2761914 hasRelatedWork W2902493704 @default.
- W2761914 hasRelatedWork W2908547394 @default.
- W2761914 hasRelatedWork W2942302108 @default.
- W2761914 hasRelatedWork W2942701912 @default.
- W2761914 hasRelatedWork W2960465632 @default.
- W2761914 hasRelatedWork W2975968212 @default.
- W2761914 hasRelatedWork W3122897418 @default.
- W2761914 hasRelatedWork W3125082015 @default.
- W2761914 hasRelatedWork W3172569673 @default.
- W2761914 hasRelatedWork W3202262245 @default.
- W2761914 hasRelatedWork W94687827 @default.
- W2761914 hasRelatedWork W3128230045 @default.
- W2761914 isParatext "false" @default.
- W2761914 isRetracted "false" @default.
- W2761914 magId "2761914" @default.
- W2761914 workType "dissertation" @default.